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At OTB Group, Sustainability is a cornerstone of all of our business activities, underpinning our growth and development strategy. The second pillar of our Sustainability Strategy is dedicated to “The New Fashion System” and emphasizes the development of responsible products and business models, fostering collaboration and transparency and promoting social and environmental standards across the supply chain.  OTB's brands are at the forefront of this transformation. For example Maison Margiela and VIKTOR&ROLF are deeply committed to sustainability, incorporating recycled materials, upcycling techniques, and lower impact practices compared to traditional ones into their designs. To learn more about our efforts read  our full Sustainability Report at https://lnkd.in/dXc3U-zu #BeResponsibleBeBrave #OTB #OTBGroup #OnlyTheBrave

This “tip of the iceberg” case against upcycling is, at best, a huge missed opportunity. We espouse for collaboration to be the key to reducing emissions after all the climate crises is a global crisis, even if you can afford aircon. The solution is simple & starts with a single thread; pop a Circlolink. Digital Products Passport via RFiD THREADS® in products then CHANEL can claim a ROI. They’ve invested over years to build their brand + trial and select premium textiles and manufacturing for longevity so it makes sense they invest in #EPR (note I’m not referring to Living Wages which is also crucial). Our DPP facilitates communication and collaboration between the brands and the R-cycle providers extending a products life. It’s a holistic B2B communications tool that acts like a real passport retaining both provenance data plus accepts new data to document the product’s journey as it travels around a circular economy. Let’s connect for the common good & retain #provenance and share the #resources it puts the #economy in #circulareconomy • The Business of Fashion A little over a year ago, Travis Kelce, the American football star and boyfriend of Taylor Swift, stepped out in a flamboyant silk shirt emblazoned with two barrel-chest-sized pink flamingos and trimmed across the bottom with a giant Chanel logo. The design was upcycled from vintage Chanel scarves by stylist Logan Horne, whose brand, J. Logan Home, specialises in refashioning heritage luxury accessories. His pieces, which retail at close to $3,000 each, have been worn by musicians Dua Lipa and 2 Chainz and sold at stores including Farfetch, Kith and The Webster. They’ve also caught the attention of the French luxury giant’s legal department. In February, lawyers acting for Chanel sent Horne a cease and desist letter, demanding his label stop selling products bearing its logo and other brand signifiers. It’s the latest in a flurry of cases that have turned upcycling into an emerging legal battle ground, pitting a practice that’s been pitched as key to improving the industry’s sustainability credentials against the established bounds of trademark protection. But why is upcycling so controversial? Read the full story by BoF’s @sarahkentnews to find out. Sarah Kent 📷 @jloganhome #upcycling #chanel

On the KEYHOUSE stage during our recent show, Muchaneta ten Napel (CEO Shape Innovate) and Lauren Bartley (Chief Sustainability Officer from the Danish womenswear brand Ganni A/S) had an insightful on-stage dialogue that aimed to delve into the broader implications and potential of sustainable practices within the entire fashion industry. Navigating the confluence of fashion, sustainability, and innovation, the conversation was set to be much more than an exploration of a single brand's initiatives. The dialogue took the audience on a journey into the heart of what it means to create a sustainable future, offering insights into forward-thinking concepts and providing a unique perspective on the rapidly evolving landscape of sustainable fashion. “There is a lot of issues in the fashion industry. We decided to look at sustainability holistically. So we had to build a sustainability strategy and created a game plan with 44 goals to reach for Ganni A/S by 2023. Those goals where across people, planet, product and prosperity. In our program ‘Fabrics of the future’ we scan the market and look for innovations and technologies that replace materials as we know them today. What does the cotton of the future look like? Is it grown in a lab, is it bio-based, how do we obtain this material? We currently have 30 of these innovations in the program which is about incubating and launching these innovations: 10% of our collections by 2025 need to be made from these ‘fabrics of the future’. Especially in the space of innovation we really need to support the innovators in scaling right now. That should be the priority and getting enough brands and businesses on board to adopting these innovations which will allow them to have the impact that they can have.” Watch the full video here >> https://bit.ly/3vmqGDP

From having worked with fashion and modelling for so many years of my early life, I understand glamour, brands - and the power of branding, marketing processes, trends, creativity, excitement, exclusivity, and desires woven into the very fabric of the commerciality of the image industries. And I understand entrepreneurship and consumerism. This article is fascinating to me, as it highlights two opposing trends (making vs remaking), the legal battlefield (which I also find fascinating), and a commercial rights issue rearing its head around definitions of ownership and brand. I predict these issues will show us the way forward in business, customer sentiment and entrepreneurship across industries. Why? Because we now sit at the feet of the ethical dilemma. It is no longer a clear cut legal ownership decision where the old houses, brands, businesses, reputations hold the power and prestige. There is now the responsibility of waste, end-of-life for products, transparency and accountability observed and evaluated by the public. Denying the right to be entrepreneurial, creative, and to upcycle from something already in existence now denies the trend of emerging consumer - and regulatory - movements. In my storyteller’s mind, this plays out like a ‘royalty vs the revolution’ scenario. The masses asking ‘why not?’, as the old, revered, stable, respected, and hallowed institutions are challenged. Buckle up. It is the usual story of money, power and control, but a visually refreshing change for me from ecological issues where the palettes are greens and ochres, and the fashion is practical to stay warm, or protect from the sun. Same story. Different actors! #intellectualproperty #branding #powerandcontrol

📣 Announcement: What are your plans this Friday Morning? Join our event "Bridging the Gap with Innovation" In collaboration with Fashion for Good we will be hosting a session focused on presenting the upcoming innovation solution in the space of fashion. The objective is to bridge the gap in some of the biggest challenges we see in building effective reverse supply chain solutions at scale and tackle upcoming legislation. Join us in this very practical approach of brainstorming and sharing ideas. The event will be hosted at House of Denim Foundation at Denim City ( a big shoutout and thank you to them for hosting us and their continuous support towards the Denim Deal). 👖 To register simply follow this link: https://lnkd.in/eUGtHES4 More Details Below: Date/Time: 10:00- 12:00 May 31st 2024 Location: Denim City , Hannie Dankbaarpassage 22, 1053 RT Amsterdam Focus: Bridging the gap with innovation Description:  The Denim Deal will briefly present its initiative and the major gaps that we see in meeting our objectives at scale. It will be followed by 15-minute slots ( 10 m pitch + 5m Questions) for innovators to present their work. Through these pitches we can create visibility on what are some potential solutions to the gaps, brainstorm and share ideas   🤔 The gaps: •  Take back system from DTC (reverse logistics)  •  Traceability and transparency (tracing post-consumer cotton)  •  Impact measurement (DDP)  •   Eco design guidelines with solution provider for trims, sewing threads etc  •  Fibre separation process between cotton and synthetics while keeping quality requirements of cotton Tag colleagues who would love to join this session. Join us in this fruitful discussion. The perfect day to start a Friday. After our session, you can easily turn the corner and dive further into sustainability and the power of collaboration at the S Talks event starting at 2pm at De Hallen Studios. For more information click here 👉 https://lnkd.in/ehJzRy8z Romain Narcy 🌍 - support in setting up textile recycling centersMariette Hoitink Priyanka Khanna Saatchi Doshi Nicolas Prophte Bikem KANIK The Orbit Consulting Sustainability Talks Istanbul #sustainablediscussion #drivinginnovation #innovationinfashion #reversesupplychains #circularity #circularfashion

The more discussions we have around sustainability, the better. As a hugely influential magazine in the fashion industry, it was fantastic to see Drapers host a sustainable fashion conference last month. As much as I'd loved to have made it to the conference, instead I caught up with some of the key takeaways. I've touched before on the genuine and noticeable shift towards consumers' preference for more sustainable clothing. But the real question is are they prepared to pay for their values? At the conference, John Lewis, North Face and Finisterre all shared their key learnings from the launch of their circular initiatives such as repair, resale and rental. Catherine Loader, sustainability manager at John Lewis Partnership shared some interesting insights into John Lewis's new rental service. "We launched rental in womenswear and childrenswear about 18 months ago, and we have done about 2,000 rentals so far. With womenswear especially, we've found that lots of customers are new and younger. "With rental, take-back and recycling, we have started to see lots of momentum in the business. The leadership team believes that ethics and sustainability should be the number one priority." She added that businesses should focus on aspects of the circular models that work for the individual company: "For John Lewis, it's about quality and durability, but for a smaller business, it can be making sure their products are mono-material, so they are more likely to be recycled. "There are some people who equate sustainability to recycling, but repair is also part of circularity and so is rental." The rental model, especially for occasion wear, makes perfect sense and it will be interesting to see whether other high-street retailers follow suit. #drapers #fashion #sustainablity

♻️Transforming Fashion with Upcycling♻️ I'm excited to share a project that I worked on during a workshop at the University in May 2022, focusing on upcycling in fashion. The workshop was a fantastic opportunity to explore sustainable practices and creative design solutions. 🔄 **Project Highlight: From Sports Pants to Sport Bag** As part of the workshop, we took on the challenge of transforming an old pair of Adidas sports pants into a stylish and functional sport bag. This project was not just about repurposing materials, but also about understanding the impact of sustainable fashion and how we can contribute to reducing waste in the industry. 🔅Key Takeaways: - Innovation:The process pushed us to think outside the box and innovate with limited resources. - Sustainability:It reinforced the importance of sustainability in fashion and the value of giving old items a new life. - Collaboration:Working with my peers was a great experience, and it was inspiring to see how different ideas and skills came together to create something unique. I'm proud of the final product and grateful for the knowledge and skills gained from this workshop. It's a reminder that with creativity and commitment, we can all make a positive impact on the environment. #Upcycling #SustainableFashion #Innovation #FashionDesign #Teamwork #Adidas #EnvironmentalImpact #CircularEconomy #Sustainability #UniversityProject

Extremely pleased to be supporting and endorsing this project from the Ellen MacArthur Foundation announced yesterday at the Global Fashion Summit in Copenhagen. The Fashion ReModel invites participating brands to scale up circular business models such as rental, resale, repair and recycling, while curbing the production and consumption of new materials. The hope is to “decouple revenue from the production of new garments, advancing the long-term journey to make a circular economy for fashion a reality”. In other words, and as Bella Webb writes for Vogue Business: How can brands make money without making new clothes? As I say in my endorsement on the EMF website: “There is no two ways about it, for true systems change, the fashion sector has to start seeing value creation decoupled from new production. Action on circular business models is imperative for this, which is why this programme is so important - helping to unlock barriers for the industry to drive measurable revenue increases against a set of ambitions to do so.” The project’s first eight participants include Arc'teryx, H&M Group brands ARKET, COS and Weekday, Primark, Reformation and Zalando. The project further explains: “The fashion industry is rooted in reinvention, with the power to shape desire, trends and culture. By harnessing this innovative and creative potential, the industry can make circular business models the norm. This is the next step towards a more resilient fashion industry – one where businesses create diverse income streams and foster new connections with customers, and where policymakers support the enabling conditions for circular business models to thrive.” Read the deep dive from Vogue Business here: https://lnkd.in/eAD7xUr2 And otherwise check out the EMF site detailing more here: https://lnkd.in/eBMRiJF9 #sustainablefashion #circularity #circulareconomy #decoupling

We've been seeing more reports recently that highlight the fashion industry's struggle to fulfill its circularity and sustainability commitments. High-profile cases like H&M, with its ambitious (but unmet) environmental goals, really underscore the wider industry's predicament. With this context, it’s clear that a fundamental shift is necessary. Brands like #GabriellaRossetti are leading by example, demonstrating that incorporating sustainability from the outset is not just viable but essential. Gabriella Rossetti's on-demand manufacturing model in New York City showcases how aligning production with demand can significantly mitigate waste, ultimately creating a greener fashion ecosystem. This and other innovative approaches upend the traditional fashion production model and pave the way for transformative industry-wide change. By prioritizing sustainable and scalable models, the fashion industry can move closer to achieving sustainability aspirations. The contrast between Gabriella Rossetti's proactive measures and the stumbles faced by giants like H&M highlights the urgent need for solutions that reconcile growth with environmental stewardship. Embracing models designed for economy, scalability, and sustainability from the start is a path to success. In doing so, the fashion industry can not only meet its environmental commitments but also lead by example in the global push towards a more sustainable future. Let's commit to this change, encouraging and supporting brands that are redefining fashion with sustainability at their core. We'd love to hear in comments from brands large and small about your experiences with weaving sustainability initiatives into your companies. Source links in comment, below. #sustainablefashion #attainableluxury #sizeinclusive #femalefounders #Decarbonization #ClimateSolutions #GrantFunding #ClimateAction #fashion #textiles #plussize #inclusivefashion