Ecrebo’s Post

CPG decision makers and their advertising partners will be gratified to learn that RMN channels do influence purchasing decisions. The report included detailed information about exactly how and when those purchases occur, which is information that could be extremely helpful for anyone looking to optimize an RMN digital ad strategy. https://ow.ly/bEhu50TiYOM AdAdapted, #marketing #business #sale #salestips #B2B

CPG decision makers and their advertising partners will be gratified to learn that RMN channels do influence purchasing decisions. The report included detailed information about exactly how and when those purchases occur, which is information that could be extremely helpful for anyone looking to optimize an RMN digital ad strategy. https://ow.ly/H7im50TecS1 AdAdapted, Inc #marketing #business #sale #salestips #B2B

CPG decision makers and their advertising partners will be gratified to learn that RMN channels do influence purchasing decisions. The report included detailed information about exactly how and when those purchases occur, which is information that could be extremely helpful for anyone looking to optimize an RMN digital ad strategy. https://ow.ly/R7b050TjUk0 AdAdapted, #marketing #business #sale #salestips #B2B

CPG decision makers and their advertising partners will be gratified to learn that RMN channels do influence purchasing decisions. The report included detailed information about exactly how and when those purchases occur, which is information that could be extremely helpful for anyone looking to optimize an RMN digital ad strategy. https://ow.ly/BaPR50TghXL AdAdapted, Inc #marketing #business #sale #salestips #B2B

2024 strategic marketing solutions for online retail and DTC brands 12/50. “Discounts on favorites” flow by Pinemelon This example is one of my favorite flows that seems too obvious but is rarely implemented in ecommerce. Customers who have added products to their wishlist get a notification (email, SMS, push, etc.) when an item is discounted, complete with recommendations listing other products in their wishlist. Solutions: • Deep segmentation • Real-time personalization • Product recommendations

A winning CPG marketing strategy is all about first-party data. With access to this data type, you can tailor your marketing to be more targeted, contextual, and personalized. 👇 ↳ Promotions, contests, and sweepstakes that include cool prizes, gifts, cashback, purchase guarantees, or discounts can help drive up engagement and allow you to collect receipts or submissions, including first-party data for use in future campaigns. ↳ A customer loyalty program is a great way to engage with customers who frequently purchase your products. With a loyalty program, you can get your customers to tell you even more about themselves to earn more points or activate higher levels! ↳ Another great way to engage customers and collect first-party data is to offer product trials and free samples. Limited-release drops, which come with exclusivity, are another way to drive urgency to purchase a product and entice customers to buy it. ↳ Partnerships with popular delivery apps can help you access a broader customer base and give you insights into customer preferences and geographic distribution. Work with these apps to do promotions and offer discounts and exclusive deals! ↳ CPG brands must develop a channel strategy to reach customers online and offline. As retail media networks grow, brands can access first-party data and reach even wider audiences than physical stores alone. #CPG #RetailMedia #marketing

DISQO Holiday Advertising Insights: Consumers Embrace Early Shopping Opportunities and New Discovery Tools https://ow.ly/YaEM50Tv3BV #marketing #Sales #technology #B2B #DISQO

Let’s talk about the customer winback flow. Honestly, I don’t think most winback flows are very effective. In fact, a lot of them feel like a waste of time and don’t really achieve much. Why? Typically, a winback flow gets triggered 90-120 days after a customer’s first order, often pushing them into a discount ladder. The problem is, most DTC brands are already sending high-frequency campaigns throughout the month, offering the same deals to the same audience. So, just because someone enters a winback flow doesn’t mean they’ll suddenly convert. This repetition makes the winback flow less impactful. To address this, we need to rethink winback flows and make them stand out. Are they completely pointless? No. Winback strategies can work, especially if you’re not already offering discounts regularly. It’s all about managing expectations on what we can achieve with this flow and ensuring it offers something different. Winback flows are particularly important for subscription brands or if you’re not sending regular campaigns. If customers aren’t getting those touchpoints and aren’t buying again, a well-crafted winback flow can bring them back and encourage another purchase. #ecom #ecommerce #emailmarketing

Navigating a grocery store to find specific products can be challenging for consumers. One brand tackled this issue creatively by launching a campaign that guides customers directly to their product's location. They used a GPS device disguised as the product, which activates and directs shoppers from the wrong aisle to the correct one. This innovative approach enhances product visibility and improves the shopping experience, highlighting the effectiveness of creative B2C advertising strategies. #B2CData #ConsumerData https://lnkd.in/e8eHXhfY

Understanding Customer Lifetime Value (CLV) is key to thriving in the world of e-commerce. CLV represents the total value a customer brings to your business throughout their entire relationship with your brand. Here's how to leverage CLV for sustainable growth: 1. Define CLV Metrics: Revenue Generation Retention Rate Average Order Value (AOV) Purchase Frequency 2. Segment Your Customers: High-Value Customers Low-Value Customers New vs. Returning Customers 3. Nurture Relationships: Personalization Loyalty Programs Exceptional Customer Service 4. Optimize Customer Acquisition Costs (CAC): Focus on High-Value Acquisition Channels Refine Targeting Invest in Retargeting 5. Enhance the Experience: User-Friendly Interface Streamlined Checkout Process Post-Purchase Support 6. Measure and Iterate: Track CLV Trends Experiment and Adapt Customer Feedback Leveraging CLV isn't just about short-term gains; it's about building lasting customer relationships and driving long-term success in e-commerce. #CustomerLifetimeValue #EcommerceSuccess #DigitalMarketing