Edward Welsh’s Post

How AR Mirrors are Revolutionizing Digital Advertising In the rapidly evolving landscape of digital advertising, Augmented Reality (AR) Mirrors are making waves as a groundbreaking tool that redefines customer engagement and ad recall, all while amassing invaluable data. These AR-enhanced digital screens offer a transformative experience that merges the physical and digital realms, creating a dynamic and interactive platform for brands to captivate their audiences. Enhancing Customer Engagement AR Mirrors provide an immersive and interactive experience that traditional digital ad screens simply cannot match. By incorporating augmented reality, these mirrors allow customers to see themselves alongside digital elements, creating a more personalized and engaging interaction. This heightened level of engagement not only captures attention but also encourages users to spend more time interacting with the advertisement, leading to a deeper connection with the brand. Boosting Ad Recall AR Mirrors create memorable and unique experiences that stand out in consumers' minds. The interactive nature of AR allows users to actively participate in the advertisement, making the experience more enjoyable and therefore more memorable. Studies have shown that interactive ads can significantly boost ad recall, leading to higher brand awareness and customer retention. Gathering Valuable Data Beyond enhancing engagement and recall, AR Mirrors gather data on consumer preferences, behaviors, and engagement patterns. This data is invaluable for tailoring future marketing strategies and optimizing ad campaigns. By understanding which elements of the AR experience resonate most with consumers, brands can refine their messaging and create more effective advertisements. The Future of Digital Advertising The integration of AR Mirrors into digital advertising represents a significant step forward in the industry. As technology continues to evolve, we can expect these tools to offer more immersive and personalized experiences. Brands investing in AR Mirror technology can expect high returns in terms of customer engagement, brand recall, and data-driven insights. In conclusion, AR Mirrors are a powerful advertising tool that enhances customer interaction, boosts ad recall, and provides valuable data insights. As more brands embrace this innovative technology, we are poised to see a new era of digital advertising that is more engaging, memorable, and effective. #ARMirrors #DigitalAds #CustomerEngagement #AdRecall #AugmentedReality #MarketingInnovation #InteractiveAds #BrandAwareness #DataDrivenMarketing #FutureOfAdvertising #ImmersiveExperience #NextGenAds #AdTech #EngageWithAR #ARAdvertising #TechInMarketing #SmartAdvertising #VirtualTryOn #ARExperiences

Part 6: The Role of Technology in Driving Advertising Growth Technology plays a crucial role in driving the growth of advertising, particularly in the realm of Augmented Reality (AR) advertising. The advancements in AR technology have opened up new avenues for brands to create innovative and immersive advertising experiences that captivate and engage consumers like never before. One of the key technological innovations driving the surge in AR advertising is improved tracking capabilities. With advancements in AR tracking technology, advertisers can now create more seamless and accurate AR experiences that interact with the real world in real-time. This not only enhances the user experience but also allows brands to track user engagement and gather valuable data for targeted advertising campaigns. Improved tracking capabilities also enable advertisers to create more interactive and personalized AR experiences, increasing user engagement and ultimately driving advertising growth. In addition to tracking capabilities, advancements in AR rendering capabilities have also played a significant role in driving advertising growth. With improved rendering technology, advertisers can create high-quality and realistic AR content that immerses users in a virtual world. This helps to capture the attention of consumers and leave a lasting impression, ultimately leading to increased brand awareness and engagement. However, it's important to note that high-quality content is paramount in driving the success of AR advertising campaigns. Technology alone cannot guarantee success – it's the combination of innovative technology and compelling content that creates truly impactful advertising experiences. Brands must invest in creating engaging and relevant AR content that resonates with their target audience to drive advertising growth. In conclusion, the role of technology in driving advertising growth cannot be understated, particularly in the realm of AR advertising. Advancements in tracking and rendering capabilities have opened up new possibilities for brands to create immersive and engaging advertising experiences that captivate consumers. By investing in high-quality content and leveraging the latest technological innovations, brands can drive advertising growth and create memorable experiences for their audience. #ARadvertising #technology #trackingcapabilities #renderingtechnology #engagingcontent 🚀📱

2025 Display Advertising Trends pt. I Embracing AI and automation for smarter campaigns We’re at a point in digital marketing history where AI and automation in advertising have become commonplace. What’s more, AI-driven advertising has evolved beyond basic automation.  In 2025, brands (that aren’t already doing so) will be harnessing AI to analyze large data sets, predict consumer behavior, and create dynamic ad variations in real time. For instance, predictive analytics now allow campaigns to anticipate what content will resonate with specific audiences based on their past interactions. The rise of interactive and immersive ad experiences AR & VR are transforming how brands connect with consumers. With AR, users can try on products virtually or visualize how furniture would look in their space, creating a richer and more interactive experience.  The global AR and VR market is expected to grow annually at a rate of 8.97%, leading to a projected market volume of $62 billion by 2029. This isn’t just a passing trend; this is an industry with a steadily growing influence.  Immersive ads are especially effective in industries like retail and real estate, where interaction can make a significant impact on purchase intent. In 2025, interactive display ads are becoming standard as brands look to engage customers beyond traditional visuals. Prioritizing data-driven personalization As privacy regulations tighten, brands are transitioning from third-party to first-party data for ad personalization. Unlike third-party data, first-party data (data collected directly from the consumer) allows for a richer understanding of user intent and preferences, potentially leading to more effective ad campaigns. This shift calls for brands to collect data directly from consumers through website interactions, subscriptions, or purchase history while maintaining transparency and compliance. Contextual targeting, which places ads based on the surrounding content rather than user tracking, will likely be central in 2025 as a result. #programmatic #programmaticads #digitalads #displayads #dsp #dmp #ssp #digitalmarketing #digitaltrends

Advertising's changing rapidly! AI is creating highly targeted ads, anticipating consumer preferences. AR and VR are revolutionizing the consumer experience—imagine virtually trying on clothes or exploring products in 3D. This is a dynamic period of transformation, and we're only at the beginning. #business #advertising #AI https://lnkd.in/gdPUDp-V

The Evolution Of Digital Signage Tech: From Advertising To Interactive Displays Marketing experts have seen an increasing engagement in digital signage, like Kitcast, when it comes to reaching clients, customers, and consumers. As the technology has grown and evolved, signs have started shifting from static displays to dynamic interactive experiences, which has completely revolutionized the way brands and businesses reach their audience. #technews

Disruption can feel uncomfortable, but it’s also an opportunity for growth and progress. While it challenges norms, it also opens doors to new experiences and connections. For advertisers, the challenge is finding solutions that are simple, effective, and cost-efficient. That’s where technology like IRCODE comes in—turning visuals into interactive experiences minus the hassle. #Marketing #TransformationalLeadership #DigialMarketing

The rollout of 5G technology is set to revolutionize mobile marketing, offering unprecedented opportunities for businesses to connect with their audiences in more dynamic and interactive ways. With faster load times, increased bandwidth, and lower latency, 5G will transform how consumers interact with mobile content. Here’s how 5G technology will enhance mobile marketing efforts and how businesses can leverage these advancements to drive engagement. 1. Faster Load Times: Instant Access: With 5G, mobile websites and applications will load almost instantaneously. Faster load times reduce bounce rates and enhance user experience, making it easier for consumers to access and interact with your content. Enhanced User Experience: The improved speed ensures a seamless browsing experience, which is crucial for retaining users and encouraging them to explore your offerings further. This leads to higher engagement and conversion rates. 2. More Interactive Content: Augmented Reality (AR) and Virtual Reality (VR): 5G’s high-speed connectivity supports AR and VR applications, enabling businesses to create immersive marketing experiences. From virtual try-ons to interactive 3D models, AR and VR can engage users in novel and compelling ways. Live Streaming: Enhanced bandwidth and reduced latency make live streaming more reliable and of higher quality. Businesses can leverage live streaming for product launches, Q&A sessions, and real-time customer interactions to foster a deeper connection with their audience. Rich Media Ads: 5G allows for the seamless delivery of rich media ads, including high-definition videos, animations, and interactive banners. These visually appealing ads can capture attention and drive higher engagement compared to traditional static ads. The advent of 5G technology represents a significant leap forward for mobile marketing. By embracing 5G, businesses can create faster, more interactive, and highly personalized marketing experiences that captivate their audience and drive higher engagement. At Milestone Marketing, we specialize in leveraging the latest technologies to enhance your marketing efforts. Our team of experts can help you navigate the 5G landscape and develop cutting-edge mobile marketing strategies that deliver results. Transform your mobile marketing strategy with Milestone Marketing. Contact us today to discover how our services can help you harness the power of 5G to engage your audience and achieve your business goals. #5GTechnology #MobileMarketing #InteractiveContent #MilestoneMarketing

How AI is transforming advertising: In-Scene Media is the future. Rembrand, a Palo Alto-based tech company, just raised $23M in Series A funding to revolutionize advertising ⬇️ Here’s why this matters: ➡️ Traditional ads often disrupt the viewer experience. ➡️ Digital fatigue is making audiences tune out conventional methods. ➡️ Brands are looking for innovative ways to engage without intruding. That’s where In-Scene Media steps in. Using AI, Rembrand integrates brands directly into video content. No pop-ups. No interruptions. Just seamless, immersive advertising. And the benefits? ✅ Higher brand awareness with subtle, non-intrusive placements. ✅ Increased engagement through AI-optimized ad strategies. ✅ Access to premium video inventory with longer time-on-screen. This groundbreaking approach is backed by investors like super{set}, The Trade Desk, NAVER D2SF, BOLD, the venture fund of L’Oréal, and Greycroft. Led by Omar Tawakol, Rembrand is already working with global content creators to deliver unparalleled reach for brands. With $23M in funding, they’re set to scale their technology and redefine advertising as we know it. The future of ads isn’t about taking up space. It’s about creating value in every frame. What’s your take on AI-powered advertising? Let me know in the comments ⬇️ ♻️ Repost to share this innovative solution with your network. Follow Future Techly for more updates on tech innovations.

Part 3: Key Trends Shaping the AR Advertising Landscape Augmented Reality (AR) advertising is rapidly changing the digital marketing landscape, offering brands new opportunities to engage with consumers in exciting and interactive ways. One key trend shaping the AR advertising landscape is the integration of AR features within popular social media platforms such as Snapchat and Instagram. 📱 Snapchat, for example, has introduced AR lenses that allow users to interact with branded content in a fun and immersive way. Brands can create custom AR filters that users can apply to their photos and videos, increasing brand awareness and engagement. Similarly, Instagram has rolled out AR shopping features that enable users to try on products virtually before making a purchase, enhancing the online shopping experience. 💄🕶️ Direct-to-Consumer (DTC) brands can leverage these emerging trends in AR advertising to create memorable and shareable experiences for their target audience. By incorporating AR features into their social media campaigns, DTC brands can differentiate themselves from competitors and stand out in the crowded digital marketplace. Moreover, AR advertising enables brands to showcase their products in a unique and interactive way, driving conversion rates and increasing customer loyalty. 🛍️💡 Furthermore, the rise of AR-enabled mobile devices has made it easier for consumers to engage with AR content on the go. With the increasing popularity of smartphones and tablets, brands can reach a wider audience through AR advertising campaigns that are accessible and user-friendly. By tapping into this trend, DTC brands can connect with tech-savvy consumers who are looking for innovative and personalized experiences. 📈🔍 In conclusion, the key trends shaping the AR advertising landscape present exciting opportunities for DTC brands to drive engagement, visibility, and sales. By embracing AR features on social media platforms and leveraging the power of AR-enabled devices, brands can create immersive and interactive experiences that resonate with consumers. As AR technology continues to evolve, DTC brands that stay ahead of the curve will position themselves for success in the competitive digital marketplace. #ARAdvertising #DTCBrands #SocialMediaMarketing

This read is super interesting about the impact of AR, not what most people think. It has a much larger ROI than you'd imagine. "After only one exposure, ads utilising AR lenses increased short-term likelihood to buy by 53% and long-term likelihood by 31%, emphasising the technology’s potential to help organisations from both branding perspectives." https://lnkd.in/gVfCYpss It is such an efficient way to engage consumers on a much deeper level, especially with today's consumer attention fleeting, scrollable media, lots of touch points, channels, devices. How do we grab people's attention, connect on a deeper level and leave a lasting impression? #augmentedreality #socialmedia #ARlens