Ed Burghard’s Post

5.0 out of 5 stars A Must Read If You’re Leading a Marketing Team Reviewed in the United States on March 7, 2024 As someone who has built high- functioning marketing teams, I can say this book is spot on and a must read if you want to build, inspire, and get the most from your marketing team. Very helpful, practical advice for leaders operating in the fast-paced world of marketing today. https://lnkd.in/guhR3SsF

5.0 out of 5 stars A Must Read If You’re Leading a Marketing Team Reviewed in the United States on March 7, 2024 As someone who has built high- functioning marketing teams, I can say this book is spot on and a must read if you want to build, inspire, and get the most from your marketing team. Very helpful, practical advice for leaders operating in the fast-paced world of marketing today. https://lnkd.in/guhR3SsF

Marketing via consensus is one of the biggest risks to any organisation. As an agency owner, one of the biggest red flags in new business discussions is when there is a disconnect between our client contact (normally a marketing/brand leadership role) and the executive team or decision-makers. We see such an enormous divide between leadership techniques. Marketing and branding require creative processes that are often intangible. If you don't understand, the best thing you can do is listen or put the right people in place to make the decisions for you. If you hire someone to lead a functionality, please empower and back them, don't railroad their insights and recommendations based on your personal opinions. Marketing isn't easy, and not everyone can do it.

A health-tech startup had a promising product but struggled to gain traction in a competitive market. Their leadership team was stretched thin, and their marketing efforts were scattered. I stepped in as a Fractional CMO to bring clarity. First, we defined their core business goals and aligned their marketing strategy to target key growth areas. Then focused on high-impact campaigns and improved their communication processes. Regular reviews kept everything on track, leading to a more focused and efficient marketing approach. If your leadership team is finding it hard to gain direction and refine your marketing, let’s discuss how we can create a clear strategy. Reach out to me here on LinkedIn or at michaelpacheco.co

Can we refocus our work for a minute? Marketing is getting a wrap about having to learn too many things. It’s too much. Let’s reframe this to something more productive. Because it’s simple and you’re overthinking it. Pick one and at most, two, of these things to practice and there’s a place in marketing for you: 🎨✍🏻 Creative 🧑💻⚙️ Technical 🤝💬 People Person Add in accountability and ownership of your work. You're set. Like everything else, abundant information and niche subjects make it feel more complicated. All of these “too many things” fall into one of these buckets. Where these three things overlap you’ll find your leadership, strategy and insights. To build trust, team members, customers and advocates for the long haul. It's not a 🧩. #marketingstrategy #authenticity #marketing

5.0 out of 5 starsVerified Purchase This is a practical roadmap to build a world-class brand team. Reviewed in the United States on February 27, 2024 “When I served as P&G's VP of Marketing, Ed was building a stellar career in brand building. Like his other books on Brand-building, Ed digs into a deep well of practical experience and marketing excellence to help you hire and build a world-class team. Ed's three-book set should be on the shelf of every serious marketer.” https://lnkd.in/guhR3SsF

5.0 out of 5 starsVerified Purchase This is a practical roadmap to build a world-class brand team. Reviewed in the United States on February 27, 2024 “When I served as P&G's VP of Marketing, Ed was building a stellar career in brand building. Like his other books on Brand-building, Ed digs into a deep well of practical experience and marketing excellence to help you hire and build a world-class team. Ed's three-book set should be on the shelf of every serious marketer.” https://lnkd.in/guhR3SsF

Today I am NOT talking about branding. Or am I? How do you know if you’re in the environment to grow? Option 1: The target is to command from the top down and empower the leader. Option 2: The target is to empower ideas, and liberate independence that leads to discovery no matter where it falls on the organizational chart. If you found this post valuable, please repost ♻️ so others gain from this as well. P.S. Which option hits you the most for growth and expansion? Let me know in the comments.

🚫 Stop, 🟢 Start, 🔄 Continue When making changes and fixing problems as a leader, it's helpful to think about the solution in terms of what you will stop, start and continue. Whether adjusting anything in leadership and management, be it your marketing campaigns, operational workflow, team structure, technology stack, etc. you have to break the change into these three categories. - STOP what you know what isn't working - START what you believe will help - CONTINUE what you know is working The 🏁 finish line is often changing in business, but explicitly thinking in these three lanes of change towards getting there is extremely helpful. Begin with the end in mind. Define the end result you hope to achieve. Then decide and document with your team what you know you want to STOP, START and CONTINUE. From there, it's off to the races 🏎️

Great Marketing Team Leaders don't Miss Opportunities. They nail the Execution. Here are the 6 fundamentals you need to get right: 1. Strategic Planning Do you have a clear and actionable marketing strategy? 2. Data-Driven Decisions Are you leveraging data analytics to guide your marketing efforts? 3. Effective Communication Are you fostering open and productive communication within your team? 4. Customer-Centric Approach Are you prioritizing the needs and preferences of your customers? 5. Innovative Campaigns Are you continuously innovating and experimenting with your marketing campaigns? 6. Performance Monitoring Are you regularly tracking and assessing the performance of your marketing activities? Starting a marketing leadership journey is hard. There’s no easy steps to getting it right. But, if you nail these 6 fundamentals, you’ll give yourself a great chance to succeed. Follow me for more marketing insights! 😎