Greenwashing is the dirty plague of the sustainability sector, spanning from carbon offsetting and exaggerated claims to ineffectiveness and 'carbon tunnel vision'. 🚫 In this article, we explain how Eden's unique, anti-greenwashing approach provides a way to fund nature-based projects which companies can trust. We look at our: Holistic Approach - How we replace 'token tree planting' and 'carbon tunnel vision' with our science-backed range of environmental projects, addressing both the climate, nature and pollution crises. 🌳 Credibility - How Eden works with the most reputable charities in the world, under the UNEP's methodology, and operates with complete transparency with our public registry. 🔎 Anti-Offsetting - We look at the deep-set issues with carbon offsetting, how it enables greenwashing, and our advice to companies wishing to take responsiblity for their carbon footprint while still supporting nature-based projects. 👣 Read the article here: https://lnkd.in/eAivnuuU Support our world-leading projects here: https://lnkd.in/eG7vuNa8 #greenwashing #carboncredits #climatecrisis #naturenow #naturebasedsolutions #transparencymatters #credibility #netzero
