Anton Eder’s Post

In 2023, the e-commerce fashion industry in the UK reached an overall market value of $31.2 billion. According to estimates, the industry is expected to reach a value of $86 billion by 2030 💸 If we can divert customers and brands away from linear to circular commerce the market opportunity for circular fashion is huge not only financially but environmentally 🌍 💫 In fact McKinsey & Company has estimated that shifting to a circular economy could represent benefits of around $1trn for the global economy. It's happening... are you invested in the circular economy as a business, as a citizen? 🕺 If you want to learn more about what we are building at LOANHOOD get in touch. 🚀

Fast Fashion Boom Strains Air Cargo, Raising Sustainability and Price Concerns The massive influx of orders from Temu and Shein is creating a backlog in the air cargo industry, as reported by Forbes This surge, driven by the low-cost, high-volume model of these retailers, disrupts established shipping routes and delays deliveries. But beyond these logistical challenges, this trend raises questions about sustainability and price: Environmental Impact: Fast fashion is notorious for its environmental footprint. Air freight has a significant carbon footprint, and this increased demand could exacerbate the issue. Hidden Costs: The "low-cost" model might not reflect the true cost. The environmental and logistical strain could ultimately translate to higher prices for consumers. Are you seeing the impact of this e-commerce boom in your supply chain? What does this say about consumer view about price and sustainability? Which comes first for them? Are we reaching a tipping point where the convenience and affordability of fast fashion comes at too high a cost to the environment? https://lnkd.in/eN2x8Hdc #ecommerce #logistics #supplychain #aircargo #sustainability #temu #shein

The recent surge in demand for fast fashion has brought to light critical sustainability issues, particularly concerning air cargo transportation. 📦✈️ This heightened demand strains existing air cargo capacity, posing long-term logistical and environmental challenges. 🌐 To pave the way for a sustainable future, it's crucial to prioritize innovative transportation solutions that minimize environmental impact and bolster efficiency. Additionally, integrating eco-friendly practices across the entire fast fashion supply chain, spanning from material sourcing to manufacturing and distribution, is essential. 🌱👚 By addressing these issues collectively, we can steer the fast fashion industry towards a more sustainable path and ensure a healthier planet for future generations. 🌍💚 #Sustainability #FastFashion #EnvironmentalImpact #Innovation #EcoFriendly

Speaking of walking the talk, here’s an example of the industry stepping up to these commitments: congratulations to Renewcell & Inditex for their new partnership! Our partner INDITEX is acquiring 2000 tonnes of fibre made from CIRCULOSE® through its supply chain. Under an agreement with the fibre producer Tanshang Sanyou, which carries out the industrial process of transforming the pulp into textile fibre, INDITEX's suppliers will acquire 2,000 tonnes of raw material made from a blend of CIRCULOSE® and cellulose sourced from sustainably managed forests. Brands need internal champions who believe and are willing to work with various stakeholders to bring innovation into actual collections. Big Kudos to the champions at INDITEX Sham Sharif Sokker & German Garcia Ibañez for taking the first step and signalling to the industry that work is ongoing. Fashion for Good is proud to have played a part in bringing this collaboration to life. We will continue to provide our unwavering support to our innovators through their scaling journey, in the ups and downs, because we know only innovative technologies will get us through the finish line. When all stakeholders come together — brands, supply chain partners, innovators, and financiers — we can build a better future. Read the full press release here: https://lnkd.in/g3fgX-AS #Sustainability #sustainablefashion #FashionInnovation  

🚀 Exciting times ahead in the retail sector! Tesco’s F&F Clothing arm is pioneering the future of transparency with the trial of #DigitalProductPassports. 🌍💡 In collaboration with Fabacus, Tesco is leading the charge in providing consumers with detailed insights into the sourcing and supply chain of their garments. This initiative is a proactive step towards meeting the upcoming European Union (EU) regulations, which will soon require brands and retailers to offer clear and comprehensive information about product provenance. Transparency isn't just a buzzword; it’s becoming a legal necessity. Retailers failing to comply with these new requirements could face fines and, in some cases, be prevented from selling goods in the EU altogether. With Fabacus’s robust digital product passport framework, Tesco is ensuring it stays ahead of the curve, embracing sustainability, and offering customers the transparency they deserve. As the industry moves towards greater accountability, I’m proud to see Tesco and F&F Clothing setting the standard for what's to come. The future of fashion is transparent, sustainable, and traceable. 🌱👗 #RetailInnovation #Sustainability #SupplyChainTransparency #FashionTech #EURegulations #NetZero #CarbonNeutrality

BDA London recognises the pressures of our industry and partners with like-minded businesses to create sustainable product ranges.  This involves finding a balance in the number of trends – avoiding excessive choice, as exemplified by SHEIN releasing over 7,000 new items daily, yet ensuring offerings remain fresh.  Crucial to this approach is supply chain agility, with a preference for on-shoring and shorter lead times.    It's understood that getting the wrong product to a store or website promptly has no advantage. The focus is on understanding the total cost of goods, not just the purchase cost, by comparing intake margin versus maintained margin.    Our industry often ends up through current range structure, buying process or overall business model results in redundant stock of brocken size ranges across numerous options is not viable for businesses or communities. It’s all about the first mile not necessarily the last mile.   Fast fashion's detrimental impact on both industry and environment is acknowledged, highlighting the urgency to develop product strategies that address customer needs ( rather than creating wants ) in a wiser, more informed way. A shift towards evaluating social progress, rather than exclusively focusing on GDP or profit, offers a more comprehensive understanding of our growth as a global community. ( is this what France trying to do ? )   To initiate these necessary changes, it is crucial to incentivise decision-makers and stakeholders, ensuring businesses are accountable to both shareholders and society.    This responsibility extends to re-evaluating production practices, promoting recyclable and sustainable materials, and minimising waste. By adopting these measures, the industry can mitigate its environmental footprint, fostering a more sustainable and responsible business model. Adopting sustainable practices and focusing on long-term social progress rather than short-term profits are essential steps towards addressing the pressing health and environmental issues of our time. Through collaborative efforts between businesses, stakeholders, and communities, we can forge a path towards a more sustainable and equitable future. #sustainability #trendplanning #innovation #designplanning #futurism #creativity.

This evening I had a good discussion in Mandarin with Singapore TV Channel 8 十分访谈 on the topic of sustainable shopping and thrifting trend with newscaster Ms Evelyn Lam Li Ting, her co-host and 2 other guests. Here are the key points of discussion 1. The secondhand market has grown in popularity among Singapore consumers, leading to a proliferation of thrift stores and recommerce platforms. Powering the shifts are Gen Z and millennials. As inflation continues to soar, more consumers would head to thrift stores to stretch their dollars. According the Carousell’s Recommerce index, 74% of Singaporean users opt for secondhand goods because of their value for money. 2. Apart from pragmatism, there is a growing awareness among the consumers to address the environmental damages contributed by fast fashion. The practice of thrifting or buying secondhand garment has been applauded to be more sustainable than fast fashion. The ThreadUp’s report postulated potential savings of CO2 emissions by more than 2 billion pounds if every consumer were to buy secondhand garment instead of a new one in 2023. 3. However, there are rising concerns that today’s thrift stores and recommerce platforms would be the baby of tomorrow’s fast fashion. Attractive prices encourage excessive buying, leading to over-consumption and depriving the needy community of the low-priced items. For sustainable consumption, it is therefore important to curb excessive or impulse buying when thrifting. Discussion: https://lnkd.in/ga6Zfh7p

E-commerce players face challenges in offering #sustainable fashion due to complex supply chains, limited control over production, cost considerations, consumer demand for fast fashion, difficulties in providing detailed product information, global sourcing impact, and issues related to returns and excess inventory. Despite these challenges, there are ongoing efforts within the industry to promote sustainability through initiatives such as eco-friendly packaging and sustainable product lines.

#Fastfashion is conquering the skies. Major e-commerce sites ship around 11,000 tons daily, equivalent to 108 Boeing 777 ✈ per day. Reuters reported that "the sudden spike in demand from fast fashion that began last year has lifted air-cargo rates from China and is raising concerns about longer-term capacity shortage." ( 🔗 in comments) The rapid growth in Temu and Shein is squeezing out other industries from limited air freight space. I am taking a Sustainable Supply Chain Management class by Josue Velazquez Martinez, and we recently discussed the difference in emissions by modes of transportation. Long-haul air freight can generate 47 times as much emissions per ton-mile as ocean freight ( 🔗 in comments). While I have come across other estimates, they all point to a disproportionate difference in #carbonemissions - all in the name of rapid delivery cycles. I have always found the rise of fast fashion to be the poster child of the disconnect between the rising clamour for #sustainability and what consumers ACTUALLY demand. That said, this is a space where consumers can make a difference, either in terms of buying less, buying green, or massively tampering with our need for instant gratification. 😉 ------- 📸 from: "Zara fuels climate crisis with thousands of tons of airborne fashion (Public Eye, November 2023)" Diagram shows container transport operations from East Asia to Europe. ( 🔗 in comments)

The Impossible Foods rebrand is a smart move. If you see it as a failure of brand purpose, you're missing the point. Brand purpose means quite literally nothing unless it's activated in a way that resonates with the consumer. Case in point: SHEIN customers make more sustainability claims than the average consumer (source: Consumer Trends Survey by The New Consumer). It's not because they're hypocrites; it's that they haven't found a way to reconcile their desire for a more sustainable shopping practice with the harsh reality of their economic and social environment, where value and choice trump everything else. By leaning more into the meat/flavor aspect and less into the plant/sustainability aspect, Impossible isn't leaving behind their purpose; instead, they're making that purpose relevant for the average consumer. Bashing brands for not being "pure" enough makes for self-righteous statements but very little practical impact. The same goes for bashing consumers who don't want to sacrifice themselves on the altar of a higher calling. (On a side note, one might argue that asking brands to change the world might be a bit too much, but that's the rodeo we're all in.) #ecommerce #brands #purpose #values #marketing