Edible, Inc, a Daniel J. Edelman Holdings Company’s Post

Chicago’s IFT FIRST conference is in full swing with food scientists, nutritionists, policy makers, and more joining together to discuss the future of food.   Yesterday, Edible’s Executive Vice President Adelaide Feuer (Geik), RD spoke on the panel titled “How Can Novel Technologies and Innovations Be Created in an Environment of Consumer Mistrust, Anxiety, and Pseudoscience?” She and her fellow panelists broke down the mistrust and anxiety consumers face when exploring new innovations in the industry including generative AI, cell cultured meat, and GLP-1s.   The panelists shared three key takeaways for PR specialists to keep in mind when communicating novel technologies to consumers:   ✔ Innovation must be collaborative. While business is the most trusted to manage innovation, to be competent and ethical, it can’t go at it alone. Businesses must partner with governments and NGOs and address broader societal consequences, such as the impact on jobs and ethical concerns. ✔ When it comes to communication: Scientists and technical experts are the most trusted voices when it comes to innovation, but we must find ways to better explain the science transparently, engage in dialogue, harness peer voices, and address the challenges of misinformation. ✔ People need to feel like the future is in their control: Listen for concerns, be open to questions, engage in dialogue with multiple stakeholder audiences, including the public. This is especially important as generative AI applies machine learning to tasks that otherwise would have been by humans.   #IFTfirst Institute of Food Technologists (IFT) #FoodScience #FoodInnovation #FoodCommunications #FoodTechnology

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Lindsey House

Author, Public Speaker, Dietitian, Private Trainer & Accountability Coach

3mo

Ad... well deserved and I'm so proud as a fellow RD!!

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