EDITED’s Post

Satire is such an effective tool for story telling. The trick is how do we turn laughs and discomfort into action and positive behavior change for consumers. Furthermore, it really can't only be about consumers being conscious, industry and government need to play a key role to have an impact on systemic-level issues like this one. It's the same issue with recycling plastics and single use items, it all falls on the consumer's shoulders when in fact, the real problem is the impunity that the plastics industry has, and the total lack of governmental policy to make them responsible for the materials they put out in the world.

Casual cool is todays memo. What do you aspire your brand to look like? Get in-touch today to bring your vision to reality. #fashionbusiness #fashionbiz #fashionentrepreneur #fashionpreneur #sustainablefashion #ethicalfashion #fashionconsultant #fashionconsulting #fashiondesign #fashionstudio #productdevelopment #melbournemanufacturing #melbournefashion

5 things we do with brands to minimize bad-sellers and shelf-warmers. In our 2-3 day Collection Clarity Workshops, we run through a set process from where the brand is and where the brand wants to be.  Brands go from a messy, chaotic collection with too many products - to a consolidated, clear collection with products the market wants and that supports the brand’s longterm goal. In a world with overproduction where every season 30% of the products made are never sold - it’s a HUGE monetary, time and resource loss. We want to change that. Here’s how we approach it: 1. Get clarity on who the target customer is. Many brands have no clue…. 2. Get clarity on what activities and segments the brands creates products for. Most of the time there are way too many segments with no focus - resulting in a scattered collection 3. Get clarity on icon, core and base product ratio. Innovation products vs cash cow products. 4. Get clarity on product category ratio - tops vs bottoms, layering system etc 5. Get clarity on and remove bad sellers, update/tweak products to have a real urpose in the collection and add new missing products Feel you need to do this with your own collection? Read more about our Collection Clarity Workshop and to book it: Link in comments #sustainability #sustainablebusiness #brandbuilding #fashioncollection #sustainablefashion #collection #overproduction

What do tea bags, steak and skincare have in common? Not much, except they’re all smaller than your hand. When we’re designing stores for brands that sell small products, we have to reverse our approach and go from a push-product strategy to a pull-product strategy. We think these three brands do a stellar job of it… #retaildesign #designchallenge #goldstandard https://lnkd.in/dib_vutD

Choosing the perfect applicator for your liquid cosmetics product can be the key to its success. At Quadpack, we believe the right applicator can enhance the user experience, transforming everyday beauty routines into a moment of luxury. But with so many options, how do you choose? Our expert, Mateia Crippa, breaks it down in our latest article '5 steps to choosing an applicator.' Whether you're looking for precision, coverage or a specific sensory experience, we've got you covered. Read the full article here:  https://lnkd.in/eQSAHNqc #CosmeticsPackaging #Makeup

If you haven't seen this SNL skit yet, take 30 seconds and watch it! Sourcing Journal’s Kate Nishimura describes the clip, “The “ad” takes aim at this consumer apathy when the voiceover asks the increasingly sketched-out shoppers—who begin to catch onto the themes of forced labor and quality issues—whether they'd stop buying from “Xiemu” if they knew for sure that production practices were indeed “shady.”” Sharing the evidence of exploitation of slave labor and hazardous chemicals and materials have gone through the phases of educating to shaming - and now humor. Is it a hot take to say that if it's a funny SNL skit, it's finally reached a point where people will take it seriously? Sounds counterintuitive, but hard topics are the hardest to digest and take all kinds of touch points to resonate. Humor being an easy way in. It's funny because it's true. See the full Sourcing Journal article here: https://lnkd.in/e76VA9bm #circulareconomy #sustainablefashion

Quality isn't just about durability; it's also about the aesthetic appeal. Brands invest in rigorous coating tests because aesthetics matter. Ensuring a product looks as good as it performs is key to winning over consumers. Companies understand that aesthetics play a crucial role in consumer appeal and brand reputation, that's the reason i see compnies investing in R&D! it's new bag and aged just a week time! #QualityMatters #Aesthetics #BrandExcellence"

From observing market trends to curating the finest formulations, our journey revolves around your product's success: 📈 Adapting to Market Shifts: Constantly evolving to match trends, ensuring your products stand out with exceptional packaging and captivating designs. 🔍 Sourcing Excellence: We scout the globe for top-tier raw materials, guaranteeing the finest quality in our formulations for your standout products. 💡 Innovation at Every Turn: From color palettes to shapes, we're well-versed in what resonates with customers and how to infuse it into your bestsellers. 🔬 Rigorous Testing: Our labs rigorously evaluate material performance, guaranteeing top-notch quality in our natural and medical-grade cosmetics. 🌐 Reduced Time to Market: With efficiency at our core, we expedite your ideas' journey from conception to consumer homes. Ready to witness the transformation of your concepts into unparalleled products? Let's craft beauty that sells together! 💫💼 #BeautyInnovation #CosmeticFormulation #MarketTrends #CosmeticDesign #BeautyIndustry #ProductSuccess #CosmeticTesting #CosmeticQuality #TimeToMarket #BeautyBusiness #CosmeticDevelopment #InnovationInBeauty #QualityMatters #BeautyBrands #CosmeticExcellence

In the beauty industry, innovation meets elegance at every step. 🌿💼 Discover the intricate process of cosmetic manufacturing - from initial brainstorming to the final product on shelves. It's a blend of creativity, science, and stringent quality control. #CosmeticManufacturing #InnovationInBeauty #QualityControl #SustainablePackaging