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“The pace at which platforms are moving requires constant experimentation and exploration and that’s probably the hardest part for brands. It’s not a core skill most brands have in their toolkit, and it's why so many brands hit growth plateaus,” says Krishna Nikhil, a business executive who has held senior executive positions at SSENSE, McKinsey & Company and most recently was CEO at PANGAIA. The best brand universes, however, leverage new technologies and evolving team structures as tools to create entirely new systems, beyond leveraging AI, AR, and other tech with the hope of going viral. Those doing it right drive bigger systemic shifts within the industry all together. Read our thoughts in full: https://lnkd.in/e2k2XjbD

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