Edna's Non Alcoholic Cocktail Company’s Post

Americans have more than 500 beverage choices. Staying ahead is crucial for beverage brands. From the rise of bottled water to the decline in soft drink consumption, the landscape is shifting. However, there are some constants. This article breaks down the beverages people drank on an average day between 2017 and 2020. https://buff.ly/44BvyRV Want to ensure your brand remains relevant? Let us provide the insights and expertise to make your product stand out. Contact us for a free consultation and lead the way in the changing drinking habits of Americans. Cheers! 🥃 #beveragedevelopment #productdevelopment #functionalbeverages #beverageinnovation #beveragecompany #beveragemanufacturing

Gen Z in the UK are drinking less alcohol. So if you’ve never trained yourself to like alcohol, why make non-alcohol alternatives that replicate the taste of it? It was previously thought that Gen Z were reducing their alcohol intake and that younger consumers were choosing to ready-to-drink cocktails and hard seltzers, over wine and beer. However, new OPUS data shows that 30% of Gen Z are drinking less, and 13% of them are not drinking at all. Taking what we know: > Many are not used to drinking in the first place > Their tastes are shifting from traditional alcohol (wine and beer) > But 60% still go out to bars and restaurants weekly Our guess is that although Lucky Saint | B Corp™ and Guinness 0.0 are having their moment, there will be a peak and an inevitable decline. This will leave plenty of white space for brands that are not taste replicators, but are more mood, occasion, complexity and mouth-feel replicators. This is going to be a long game and the likes of: Seasn and Sylva (Pollen Projects), Mash Gang, Wednesday's Domaine, NON , MURI, Bolle Drinks, IMPOSSIBREW®, LOAH, Botivo Drinks | B corp, Wavelength Drinks, TRIP, SENTIA Spirits, Three Spirit Will be the ultimate winners… What do you think? https://lnkd.in/d7yuKH-E #alcoholindustry #genz #alcoholalternatives #highanddry

Gen Z's sober shift: Discover how emotional well-being is leading this generation towards mindful drinking choices. Dive into the insights from Mintel's latest report to understand how Gen Z's changing attitudes are transforming the beverage landscape. #GenZ #MindfulDrinking #SoberCurious #AlcoholTrends #HealthyLifestyle #ConsumerInsights #BeverageIndustry #YouthTrends #LowAlcohol #HealthAndWellness

Non-Alcohol Drink Trend: Join me over at Food and Beverage Industry Trends to learn mora about subjects like this one: The article discusses the rising trend of non-alcoholic sober bars and the increasing interest in Dry January, a month-long challenge to abstain from alcohol. It highlights the health benefits of reducing alcohol consumption, such as improved sleep and lower blood pressure, and notes the growing popularity of "sober curious" lifestyles. The piece also mentions how restaurants and bars are elevating non-alcoholic drink options to cater to this trend, and the role of accountability apps in supporting those who participate in Dry January. https://lnkd.in/gjsczcsB

The No/Low market provides consumers the “opportunity to not so much choose sides” but to choose “wisely according to their preferences, dietary needs, and personal goals.” The Food Institute recently shared interesting insights just in time for #TryFebruary: ✦ 55% of Gen Z said they’re “somewhat likely” to try Dry Jan (CivicScience) ✦ 41% of those over 55 said they’re “somewhat likely” to try Dry Jan (CivicScience) ✦ 50% of sober-curious consumers say they’re doing it to improve their health (Mintel) 📈“Though sales of NA products have grown steadily each year for the past five, the jump from 2022 to 2023 far eclipsed the others – $388.4 million revenue to $509.6 million (31.2%).” 🍷Sales of NA beers, wine, and spirits are up, and “wellness, convenience, and premiumization are the top three category needs consumers are responding to.” As you might’ve heard me say before, we can all coexist on the wine list! I’m passionate about redefining the art of mindful living to include luxury, non-alcoholic wine. As consumers and businesses lean into sober-friendly practices, I hope we see a continuation of #nonalc culture blending with wellness, travel, beauty, and more. https://lnkd.in/eAMqGsRd 💌SHARE if you found this helpful! Follow me, Rachel Martin, Founder of Oceano Wines & Oceano Zero, for more on wine industry trends and mindful living. ******************************* #nonalcoholicwine #nonalcoholic #beverageindustry #womanowned #wine

This article discusses the booming market for non-alcoholic drinks, and the reasons behind the trend, such as health, wellness, and social norms. It also highlights some of the challenges that the alcohol industry might face, such as competition, diversification, and changing consumer preferences. #challenges #changemanagement #spirits

"A St. Patrick's Day with fewer raised glasses." Articles like this (and others I saw around the decline of alcohol consumption around this year's St. Patrick's Day festivities) still perpetuate the notion that you need alcohol to celebrate. While the article references "mocktails and buzz-free Guinness", it still emphasizes non-alcoholic offerings as being "coffee, soft drinks, juice and non-carbonated drinks". Hardly a reflection of the work currently being put into creating meaningful alcohol alternatives. The article does validly point out that decline in alcohol consumption is a result of people (especially younger generations) not only being health-conscious, but cost-conscious as well. With non-alcoholic options being just as pricey as their alcoholic counterparts, the pink elephant in the room is whether consumers will accept this value proposition in the long run. The companies that will thrive in this space are the ones that can create alternatives that meet taste expectations at a cost that fits within the consumer's perception of value - both on retail shelves as well as on bar menus. With multi-billion dollar brands that have the luxury of economies of scale releasing more and more non-alcoholic alternatives, how will smaller and startup brands differentiate themselves?

Discover the hottest beverage trends for 2024! 🔥 World Tea News has shared a helpful summary of the five key trends covered in our Global Beverages Trend Report 2024. From ‘Hyper-targeted Health’ to ‘Statement Spending’, we dive into the trends which beverage operators should be paying close attention to in the year ahead. Get to grips with the trends and dynamics shaping our industry in the article here: https://lnkd.in/eNGVEWyS #ThisIsFinlays #Beverages #BeverageTrends #BeverageIndustry

From flavours of the moment, to the importance of health and functionality, the major trends for Food & Drink producers in 2024....... #foodanddrink #consumer #berwickpartners #odgersberndtson

The biggest food and drink trends of 2024 #focusfmcl #foodanddrinkindustry #foodservice #hospitality #foodmanufacturing #Britishproducers #foodindustry #foodbusiness #foodanddrinkproducers