EDO reposted this
CEO of EDO, Inc., the TV outcomes company, providing advertising leaders with predictive and historical behavioral engagement measurement of their Convergent TV campaigns (& co-founder, chairman of a great non-profit)
With all the recent upheaval in #TV advertising, few things are as certain as the NFL's dominance. EDO's latest TV outcomes report, highlighted by Jason Notte in ADWEEK, reveals how linear and streaming NFL programming drive some of the most effective broadcasts of the year. For instance, ads that ran last NFL regular season were 8% more effective than the primetime average, 52% more effective in the playoffs, and a Chiefs-49ers Super Bowl generated 198%, or nearly triple, the effectiveness of a primetime ad. Jason digs into everything marketers need to watch for this season, including the continuation of the #TaylorSwift effect and Netflix expanding further into live sports with a pair of Christmas Day football games. Check out the story, then download our report for more intel ➡️ https://lnkd.in/e2Pk8YAx Our full report: https://lnkd.in/e6NyNgEM
