EDPO (European Data Protection Office)’s Post

Google’s Cookie Reversal: We've got mixed feelings. Here’s what you need to know: 😅 Relief: Business as usual for now. Google’s keeping third-party cookies, so digital targeting and measurement remains mostly intact. 😤 Frustration: Years of uncertainty and now a sudden U-turn. It feels like Google’s saying, “This is too complicated, good luck everyone.” ⚠ Caution: Don’t get too comfortable. Privacy legislation is coming, and when it does, compliance will be our responsibility, not the platforms’. The next big shift is just around the corner. Stay focused on gathering first-party data—it’s the most valuable and near-legislation proof. Stay agile, stay prepared. Read more on Search Engine Journal:  https://lnkd.in/gR5GJe9u #DigitalMarketing #Privacy #Google #AdTech #MoontideAgency

Google's recent decision to reverse its phaseout of third-party cookies marks a significant shift in the digital advertising landscape. This move underscores the growing importance of first-party data and the need for businesses to adapt their strategies accordingly. In an environment where privacy concerns are paramount, relying on third-party cookies is becoming increasingly untenable. Instead, leveraging first-party data—information collected directly from your customers—provides a more reliable and ethical way to understand and engage your audience. This approach not only respects user privacy but also enhances the accuracy and effectiveness of your marketing efforts. Dive deeper into the implications of Google’s cookie reversal and the future of data privacy in digital marketing. Read the full article on Search Engine Journal. #AdTech #MoontideAgency #Privacy #DigitalMarketing #FirstPartyData

🍪 Google has begun phasing out third-party ad tracking cookies as part of its Chrome Privacy Sandbox initiative, with plans to stop the use of third-party cookies in Chrome by the end of 2024. The Privacy Sandbox has come under scrutiny from advertisers who are concerned about Google's increasing control over the digital advertising ecosystem. This development is a significant step in Google's ongoing efforts to improve user privacy, but it raises debates about the balance of power in the online advertising landscape. The ability to opt out of third-party cookies has been rolled out on January 8 2024 to approximately 30 million Chrome browser users, or about one percent of its user base. Read more on Silicon UK 👇 --- #SypherPrivacyTalks Stay tuned for more:📌 follow the Sypher Solutions company page. We'll keep you updated on #dataprotection, #privacy, #privacymanagement, #GDPR, #GDPRcompliance, #DPO, #cookies, #consent.

🚨 **Big Changes in Google Chrome's Cookie Policy – What Does it Mean for the Industry?** Google has made a major pivot from its initial plans to eliminate third-party cookies in Chrome. Instead, they are introducing a new system aimed at giving users more choice over their online tracking. This has sparked quite the debate within our industry. Here's a quick breakdown: 🔍 **New Choices**: Users can now select between tracking cookies, Google's Topics API, or private browsing. While this seems like a victory for user control, privacy advocates aren't convinced. 🏆 **Winners & Losers**: - **Marketing Industry**: Scores a win as tracking mechanisms like cookies remain in the game. This means targeted advertising can continue thriving. - **Privacy Advocates**: Feel this move is a step backward. The new system, they argue, doesn't do enough to protect user privacy. 🗣️ **Industry Impact**: - **Legal Scrutiny**: This decision is still under review by regulators, highlighting ongoing tensions between tech innovation and privacy legislation. - **User Trust**: Faced with rising concerns about digital privacy, how will Google's compromise affect user trust? This ongoing conversation is crucial for all of us in the tech and marketing sectors. How do we strike the balance between innovative marketing and respecting user privacy? 💡 For a deeper analysis, check out the full article [here](https://lnkd.in/eYkdeizQ). Let's discuss!👇 #Privacy #Marketing #TechNews #DigitalTransformation #UserExperiencehttps://lnkd.in/eYkdeizQ

🚨 **Big Changes in Google Chrome's Cookie Policy – What Does it Mean for the Industry?** Google has made a major pivot from its initial plans to eliminate third-party cookies in Chrome. Instead, they are introducing a new system aimed at giving users more choice over their online tracking. This has sparked quite the debate within our industry. Here's a quick breakdown: 🔍 **New Choices**: Users can now select between tracking cookies, Google's Topics API, or private browsing. While this seems like a victory for user control, privacy advocates aren't convinced. 🏆 **Winners & Losers**: - **Marketing Industry**: Scores a win as tracking mechanisms like cookies remain in the game. This means targeted advertising can continue thriving. - **Privacy Advocates**: Feel this move is a step backward. The new system, they argue, doesn't do enough to protect user privacy. 🗣️ **Industry Impact**: - **Legal Scrutiny**: This decision is still under review by regulators, highlighting ongoing tensions between tech innovation and privacy legislation. - **User Trust**: Faced with rising concerns about digital privacy, how will Google's compromise affect user trust? This ongoing conversation is crucial for all of us in the tech and marketing sectors. How do we strike the balance between innovative marketing and respecting user privacy? 💡 For a deeper analysis, check out the full article [here](https://lnkd.in/eSCqCcwN). Let's discuss!👇 #Privacy #Marketing #TechNews #DigitalTransformation #UserExperiencehttps://lnkd.in/eSCqCcwN

Big news in digital marketing. Google Chrome is not phasing out third-party cookies. Here's what you need to know: - This change will affect how we track and target users across websites. - Businesses still need to focus on collecting and leveraging their own customer data. - Keep an eye on Google's Privacy Sandbox and other cookie alternatives. - A lot will depend on the new user experience in Chrome that gives users a choice to set-up their privacy protections. #DigitalMarketing #Privacy #GoogleChrome #CookielessFuture Read post below by InfoTrust privacy expert Lucas Long

Google has decided not to eliminate third-party cookies on Chrome. Instead, they'll introduce a one-time prompt for users to set their preferences, aiming to balance privacy and advertising effectiveness. What this means for marketers: • Enhanced User Control: Users will have more say in their privacy settings, impacting data collection. • Ad Performance: Despite the changes, Google’s tests show strong ad performance with the new Privacy Sandbox APIs. • Regulatory Compliance: Marketers will need to stay updated on new privacy measures and adapt strategies accordingly. • Stakeholder Feedback: This decision comes after extensive feedback, indicating a need for ongoing industry collaboration.

🚨 After years of uncertainty and multiple delays, Google has officially decided to abandon its plans to phase out third-party cookies in Chrome. Instead, they will introduce a new user experience, empowering users to make informed choices about their web privacy. As Google shifts its approach to third-party cookies, here are key points to remember: ➡️ Users will have more control over their privacy settings in Chrome. ➡️ The Privacy Sandbox project will continue, offering alternative technologies. ➡️ This change will affect advertisers, publishers, and users differently. ➡️ The full impact of this decision on the digital advertising landscape remains to be seen. 💡 Read more: https://lnkd.in/eJkXp-k8 #cookies #thirdpartycookie #data #google #privacy

📢 Google Reverses Third-Party Cookie Phaseout 📢 Google has announced a major policy shift, no longer phasing out third-party cookies in Chrome. Instead, they are introducing new privacy control options, allowing users to make informed choices about their web browsing privacy. Despite this change, Google remains committed to the Privacy Sandbox initiative, continuing to develop APIs for enhanced privacy protection. This move, influenced by feedback from various stakeholders, will significantly impact advertisers, publishers, and users. 🔑 Key Points: Google will not phase out third-party cookies. Chrome users gain more control over their privacy settings. Privacy Sandbox project continues. Significant implications for the digital advertising industry. Full artilce here: https://lnkd.in/eYmrTHzn #Google #Privacy #DigitalAdvertising #ThirdPartyCookies #Chrome #PrivacySandbox