EDPO (European Data Protection Office)’s Post

"Reddit is removing the ability for some users to opt out of ad personalization based on their activity on the platform. Announced on Wednesday alongside several incoming updates to its privacy, advertising, and location settings, Reddit’s head of privacy, Jutta Williams, justified the change by saying that Reddit 'requires very little personal information' from its users and that it would allow the company to 'better predict which ad may be most relevant to you.' Williams contends that the vast majority of Reddit users 'will see no change to their ads,' and users who had previously opted out of ad personalization 'will not result in seeing more ads or sharing on-platform activity with advertisers.' The updates to the platform’s advertising settings will roll out over the next few weeks. [...] European countries might be exempt from the forced opt in as the change would likely bring Reddit into direct conflict with the EU’s GDPR rules, which require companies to get express permission to collect or process personal data for use in activities like advertising." #GDPRandNonEUcompanies #EDPObrussels #EUrepresentative #DataProtection #UKrepresentative #EDPOuk #UKGDPR #EUGDPR #GDPR #Reddit #Consent #OptIn #TargetedAds #Privacy #OptOut Subscribe to EDPO's newsletter here: https://lnkd.in/dwK8sde *This article was not written by EDPO. The opinions and views of the author(s) do not necessarily represent those of EDPO. https://lnkd.in/dWmaFK7q

Reddit will no longer let you opt out of personalized ads

Reddit will no longer let you opt out of personalized ads

theverge.com

Sebastian Zdrojewski

Copyright, Data Protection and Cybersecurity Advisor

1y

What always drove me crazy since the "cookie banner" thing, is that a vast majority (all of them?) of websites does not have an opt-in policy, but rather an "opt-out if you know where to click". All banners are engineered in a way that you cannot opt-in, and the options are incredibly deceiving. I have more faith in a company like Reddit, Inc. that had a major respect to its users than any other platform. I'd love to find a statistic on how many cookie banners are really compliant with the law, is not deceiving, and does what it says it does...

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