Ed-tech Leadership Collective’s Post

Join me for an exclusive Collective Conversation on Tuesday, Dec. 10, at 3 PM EST / 12 PM PST on incorporating AI best practices to drive momentum. This interactive session, led by Collin Earnst, Founder and Managing Partner of the Ed-tech Leadership Collective, is designed for leaders in Marketing and Customer Success to exchange ideas and strategies on leveraging AI for: - ✅ Data Analysis and Reporting - ✅ Content Generation - ✅ Campaign Optimization - ✅ Predictive Analysis 👥 Who Should Attend? C-level, VP, and Director-level professionals in Marketing and Customer Success within the ed-tech community. 🎯 Why Attend? → Discover actionable AI strategies that drive efficiency and results. → Learn from peers in an interactive “idea exchange” format. → Gain valuable insights without recording the session, fostering a candid and open discussion. Seats are limited—secure your spot today! https://lnkd.in/eCDb8Se8 #AI #CustomerSuccess #MarketingLeadership #EdTech #CollectiveConversations

AI is Not an IT Problem—Marketing Leaders Must Take the Lead AI initiatives that truly benefit marketing don’t happen by chance. They require marketing leaders to step up, build relevant skills, and advocate for marketing’s specific needs. Here’s how marketers can play an active leadership role in driving AI success: 1. Upskill Yourself: Understand the Basics of AI and Marketing Use Cases If you’re not actively upskilling in AI, you risk missing what’s possible for marketing and why your involvement is essential. Without a foundational understanding, you won’t fully grasp the impact AI can have on your role, your team, and agency partners, which can lead to missed opportunities. Commit to learning AI basics, explore use cases relevant to your work, and set a goal to pilot 2-3 experiments in the next 90 days. 2. Get Involved: Take a Seat at the Table Join AI discussions within your organization to ensure that initiatives align with marketing’s objectives, and build cross-functional relationships to keep communication open. Actively participate in selecting and evaluating AI tools, prioritizing features that drive marketing goals, like personalization and customer insights. By collaborating closely with IT, you ensure AI supports marketing’s strategic vision from the start. 3. Have a Voice: Advocate for Marketing’s Needs and Feedback Provide ongoing feedback to IT, helping refine AI tools based on real marketing needs and areas for improvement. Make sure IT understands your business priorities and holds accountability for delivering on them. Push for success metrics that reflect marketing’s objectives, ensuring AI initiatives contribute directly to your goals. #AIinMarketing #RetailAI #AIInnovation #DigitalMarketing

Join this session to plug into some of the trends that are shaping B2B Marketing #B2B #CMO #Marketing #Trends2025 #FutureReady #Tech #AI

The Skills Shortage and Need for AI Training: Major Challenges for CMOs in 2025 As we enter 2025, marketing leaders face a year of culture wars, AI-led transformation, and a growing need for human connection. AccuraCast’s latest CMO Handbook offers insights into navigating these challenges. Tomorrow, January 23rd at 4 PM UK time, join me, Dipti M, Paul Bennett Rosanna Badalamenti - Montes , and our Group CEO Farhad Divecha as we unpack the handbook findings and discuss: • Adapting to AI’s rapid rise • Addressing the AI skills gap • The future of content marketing • Staying agile amidst cultural and market shifts Hear from marketing experts and discover strategies to tackle 2025’s biggest challenges. Register now to join the conversation: https://lnkd.in/e2XrD8Zc #CMOInsights #DigitalMarketing #AIInMarketing #B2BMarketing #MarketingLeadership #FutureOfMarketing #AITransformation #AccuraCast #CMOHandbook #Webinar

Are you leading with innovation or is your marketing stuck in the past? 🤔 Generative AI is no longer just a buzzword—it’s redefining CRM marketing. Yet, many leaders are still grappling with outdated strategies that limit personalisation and experimentation. The question is: Are you leveraging AI to transform your customer relationships or are you getting left behind? Here’s why forward-thinking leaders are embracing AI: ● Hyper-personalisation at scale—deliver experiences tailored to every customer ● Accelerate experimentation—test faster, learn faster, grow faster ● Strategic advantage—free your team from repetitive tasks to focus on high-value decisions The future of CRM marketing is here—will you capture it before it becomes standard? Read our latest thought leadership article to find out how. https://lnkd.in/guTSsvHU #AILeadership #GenerativeAI #CRMStrategy #Innovation #CustomerExperience #ThoughtLeadership #DigitalAlchemy #AI

It’s time for business leaders to embrace Generative AI or risk falling behind. That was the key takeaway from #AdobeSummit.  We’re entering the age of AI and tools like Adobe Firefly and Adobe Sensei are opening up a world of possibilities for marketing leaders.   Don’t miss all the amazing updates from Las Vegas! Learn all about CXM in the Age of AI   bit.ly/3Tzcqj5   #AdobeSummit #customerexperience #AdobeFirefly

Thought leaders, are you still spending countless hours trying to put what's in your head down onto paper? Here's a thought -- maybe it's time to change your approach. AI is changing how the world's most influential brands drive thought leadership. By automating the more tedious (& less human) tasks, AI allows you to: ✅ Uncover compelling content angles and insights buried in industry data ✅ Accelerate content creation with AI-generated drafts that maintain your speaking style ✅ Optimize promotion with hyper-personalized outreach at scale ✅ Build authority with AI-powered personal branding The old ways of manual research, writing, and outreach have fallen behind. To stay ahead of your competition, you need to embrace AI. #thoughtleadership #contentmarketing #gotomarket #subjectmatterexperts #sme

In today’s AI-driven world, where tools can analyze data, generate insights, and even draft ideas, the human touch remains irreplaceable. 💡 Here’s why presentation skills are more crucial than ever: 🔹 AI Can’t Build Relationships: The ability to connect emotionally with an audience sets professionals apart. 🔹 Simplifying Complexity: Professionals need to present AI-driven insights in a way that's clear, engaging, and actionable. 🔹 Showcasing Leadership: Strong presentation skills demonstrate confidence and expertise—qualities that AI can’t replicate. In a world of automation, your voice, your perspective, and your delivery make all the difference. 🎤 Master your storytelling. Elevate your impact. 🚀 #Leadership #AI #Communication #ProfessionalGrowth

Join us for the upcoming Marketing Leadership Series Session 🤖 We delve into leveraging AI within your organisation to ensure a streamlined, successful implementation 😎 Learn actionable strategies for utilising AI to craft personalised user journeys, enhance marketing campaigns, and drive decisions backed by data insights 📊 Reserve your spot today: https://lnkd.in/dcp6EqDU 👈 #MarketingInnovation #ArtificialIntelligence #Webinar

🚀 Achieving product-market fit for an AI solution is an art—it requires unified storytelling across all teams, from sales and product to engineering and marketing. It all begins with a strong messaging framework. 💡 Here’s a streamlined approach to creating effective messaging for your AI solution: 👉 Context: What is the current market landscape, and what trends highlight the relevance of your AI solution? 👉 Challenges: What critical pain points does your target audience face that your AI solution can address? 👉 Core Offer / Value Prop: What unique value does your AI solution offer, and how does it stand apart from competitors? 👉 Elevator Pitch: How can you succinctly summarize your AI solution's essence in a brief conversation? 👉 Value Drivers: What fundamental values motivate customers to choose your AI solution? 👉 Solution: What features does your AI solution provide, and how effectively does it tackle the identified challenges? 👉 Business Benefits: What tangible outcomes can businesses expect, such as increased efficiency or cost savings, from using your AI solution? 👉 Technical Benefits: What technical strengths does your AI solution offer, like scalability and ease of integration? A solid messaging framework is essential for aligning cross-functional teams, whether for product launches, new features, or partnerships. 📖 This alignment ensures that every customer interaction—on a landing page, during a cold call, or in a Zoom meeting—delivers a consistent narrative that resonates with both technical and business audiences, effectively cutting through all the AI noise. 🎯 Here's the messaging framework template I use! #productmarketing #messaging #AI #marketing