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A well-timed nudge can encourage people to change their behaviour. We look at the behaviour change strategy of leveraging concise messages at strategic decision points to influence the behaviour of a recipient towards a desired outcome. This brief builds on work from messaging interventions in Ghana and Kenya, linking these to the broader literature on the topic. Although there is a strong and growing evidence base for nudge technologies, effective implementation remains dependent upon context-specific adaptation. Learn more about the contextual and intended audience considerations for influencing desired outcomes: https://ow.ly/LnTn50StzXe

What is ‘Nudging’ in Education and How Does it Contribute to Behaviour Change?

What is ‘Nudging’ in Education and How Does it Contribute to Behaviour Change?

edtechhub.org

Getenet Mandefro

Program Director - AI and EdTech | Knowledge Management & Learning Director | Data Analyst | Information System Manager | Research Advisor

1mo

Insightful!

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