#hiring *Senior Brand Manager (FMCG, 6-month contract)*, *Hong Kong*, fulltime #jobs #jobseekers #careers #HongKongIslandjobs #SalesMarketing
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Senior Brand Manager (FMCG, 6-month contract) Job Title: Senior Brand Manager (FMCG, 6-month contract) Senior Brand Manager (FMCG, 6-month contract)All round marketingFamiliar with FMCG market (especially F&B products)6-month contract, up to $50-55kImmediate availability is preferred Responsibilities: Recommend marketing objectives and strategies with strategic review and in-depth analysis of the overall marketing climax;Prepare marketing plans, budget and periodic update if deemed necessary;Evaluate and assess various aspects of marketing mix with the objective of improving sales & profitability in the short run and achieving brand image building in the mid to long run; propose action to bridge sales gap (if any)Control and implement the approved budgets and set priority on usageImplement, liaise and progress projects with advertising agencies from briefing through evaluation of proposals, making recommendationsPlan, coordinate and implement research with research agencies, translate findings into consumer insights and actionable pointsMonitor and analyze market trends, competitor's performance and activities and develop counteracting strategies and programsSupervise planning, executions, and evaluating of consumer promotionsLiaise closely with sales and trade marketing departments to optimize brand resources and ensure smooth coordination of the marketing & sales activitiesIdentify consumer insights, recommends and explore new marketing opportunities/ product conceptsActively and participate in the development of new products/ packaging format in cooperation with Product Development, Purchasing, Supply Chain, Production and Sales DepartmentPlan, coordinate & execute new product launch proposal, packaging design, research and marketing activitiesTrain & further develop the potential marketing executivesPerform any ad hoc duties as required Requirements: University graduate preferably in Marketing or related disciplines7 years+ marketing experience in FMCG with at least 4 years at supervisory levelSolid & thorough understanding, knowledge & application of the various marketing tools & components.Critical to have strong foundation & execution of effective marketing strategies, e.g. research, advertising, below-the-line promotion, etc.Strong ability to lead, direct & supervisor research & advertising agencies etc to ensure timely delivery & quality outputStrong ability to lead & guide marketing executives to drive quality implementation of brand plansGood communication skills (including presentation skill) with all levelsStrong project management and leadership skillAbility to work independently under pressurePC knowledge & application, excellent command of spoken & written English and ChineseCand
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