We are swiftly advancing to become the leading platform for discovery, tasting, and learning in the world of wine. Starting with Second Winery and now with our recent rebranding to "The Taster Society," we're excited to now include spirits in our tastings, enhancing gamification, and creating an incredible at-home tasting experience. Imagine savoring wines and spirits in a sustainable format while enjoying guided tastings with friends. What have we learned on this incredible journey? - Listen to your customers; they are your true north. - Pivoting is key; flexibility and adaptability are essential. - Passion and effort are non-negotiable; perseverance is crucial if the idea is worth it. A special thanks to one of our board advisors, Joern Taubert, former CEO of Vivino, the world's largest wine review platform with 65 million users, for sharing this adventure with us. You can read his latest post here, where you'll also find access to our pitch if you're interested in joining our current investment round. #TheTasterSociety #WineTasting #Spirits #Innovation #CustomerFocus #InvestmentOpportunity
Hi to my network, In my time as the COO and CEO of Vivino, I've come to realize the complexity and intimidation that can surround the world of wine. With prices on the rise by 30% in recent years, younger consumers are understandably hesitant to spend 50 EUR on a bottle of fine wine without the ability to taste it first. The essence of alcohol consumption has shifted towards speed and low-quality products, neglecting the joy of savoring and appreciating the enjoyment of higher quality wines and spirits. That's why I enthusiastically joined the board of the Taster Society (aka 2nd Winery). As we strive to enhance wine education and provide opportunities to taste exceptional spirits before committing to a bottle priced at 50EUR or more, we are actively seeking passionate individuals who want to join our investor community to foster wine and spirits knowledge, education and selling. As Galileo Galilei famously said, "Wine is sunlight held together by water." If you share our passion for wine and spirits and seek to dive deeper into this world, now is the perfect moment. Kindly review the IM for more details and reach out to Eduardo or our team. We are excited to connecting with you. Joern