Community Builder @GoConnect.jp #ExperienceJapanBetter | Business Development Director @Japan Luxury Lifestyle & Tokyo American Club Magazine INTOUCH I Co-founder at Crozen KK | MBA
Japan's goal of attracting 60 million annual visitors by 2030 may seem a long way off, but the country is already facing the challenges of over-tourism. The famous omotenashi hospitality is being put to the test with recent examples from Kyoto and Mount Fuji. It's clear that a pricing strategy alone won't solve the problem. Japan needs to develop a business and location strategy that adapts to different types of tourism and guests. As the tradition of tourism in Japan continues to grow, it's essential to build a solid foundation for the future. #tourism #Japan #Kyoto