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A Marketer's Guide To A Tourism Dream: Safia and VisitCanberra's YouTube Collaboration In today's digital world, exploring opportunities between music and tourism bodies is a good shout. On Wednesday night I was lucky enough to see Canberra’s favourite band perform,  not at my local but at the local Palace Electric.  Created in partnership with Visit Canberra, we watched a recorded performance of a SAFIA set from their new album "A Lover's Guide To A Lucid Dream". I swapped the popcorn out for a Coast Ale and watched the sunrise set recorded in the Tidbinbilla Nature Reserve.   This was a small local premiere, the ultimate intended audience: 2 billion monthly users of Youtube. Here are a few thoughts on how such collaborations are a win/win for both parties: Authenticity: Musicians have the ability to craft soundscapes that evoke emotions of a particular locale. Visit Canberra has provided viewers an authentic glimpse into the bushland of Canberra. This stunning result will inspire wanderlust and connection. Culture: As sons of Canberra, there are no better ambassadors to highlight  the strength of Canberra’s arts and culture scene than Safia.  This association of Nature and Culture are powerful additions to the established attributes of the ACT like National Institutions and World Class Hospitality.  Engagement and Outreach: YouTube boasts over 2 billion logged-in monthly users, making it a prime platform for reaching global audiences. By partnering with musicians to create engaging content, tourism departments can expand their reach and engage with diverse demographics. The power of collaboration: In this post-covid sitch where the arts have been wounded and tourists are clamouring to explore, this an effective win/win for all the parties involved. It's a mutually beneficial arrangement that can aid in the recovery efforts of both industries. As technology continues to advance, immersive experiences will become increasingly prevalent. By embracing partnerships that highlight authenticity, tourism efforts can stay ahead of the curve and offer unique experiences that appeal to younger travellers. Well done Tara Cheyne & Safia. The video launched yesterday, you can take a look here https://lnkd.in/gpbAzBkj

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Follow our adventures in this 6 episode Vlog series about our "Living in Portugal" seminars in Austin, Atlanta & Boston! Episode 1 is out.

Please join me on the 28th at 1600hrs Dutch time for the live presentation of our latest annual market report! Details in the article

Active travel is on the rise. More people want their travel to include shredding mountain trails, catching fish, or riding the waves. While the thought of flying with sports equipment can be daunting, there are ways to keep your equipment safe in the air. After all, a player’s performance is often impacted by whether or not they are using their own equipment. So whether you are a golfer, a rock climber or deep-sea diver, there are ways to navigate the details of air travel with sporting equipment. Read more: https://lnkd.in/d9nxPk2h

🗓️ 1 more week til we meet and cruise! Watch this space! #eventprosonthegoretreat #eventprofs #eventprosonthego #eventprofessionals #eventmanager #eventplanning #eventcoordination #networkingopportunities #seattleeventplanner

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