Edward Loades’ Post

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Managing Partner at Black Cliff Media Ltd. | Public Speaker on B2B Tech Marketing topics

💫🎨 There’s something about Motion Design, Animation and even a simple editing project that really gets me going. I think the perfectionist in me enjoys the process of refining something that is created literally from a blank piece of paper. Everything has to be considered from marketing objectives, brand design, script writing, illustration, sound, all the way towards the final product. And it’s such a collaborative process; not just within our four walls but from the client as well. In fact, the process of refining a video or animation in the closing stages of a project can often be the most satisfying. Just when you think no more can be done, something is spotted that can radically improve the end result. 💡 The devil really is in the detail.

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