Business Architect - Data & Analytics, CDP and Martech @ YOOX NET-A-PORTER GROUP || Volleyball club President, Longiano Volley
Personalization is the key to enhancing customer interaction, understanding their needs, and delivering a seamless experience. Consider this: providing the right product to the right customer at the right time not only increases sales but also reduces returns. By reducing returns, a company not only cut down on costs but also ensure greater customer satisfaction and support environmental sustainability, a value that is particularly close to our hearts. This leads me to understand that in the online fashion and luxury sector, a true game changer is the use of data, technology and innovation to assist customers in their decision-making process during purchases, making their journey more efficient and enjoyable. To achieve this goal, one key is focusing on advanced recommendation and personalization solutions! #virtualtryon #innovation #personalization #customerexperience #sustainability #mrp #mrporter #3D #avatar #YNAP
Our first ever virtual try-on experience for apparel has landed on MR PORTER. The size simulator is an exciting new way for customers to interact with private label, Mr P. Through the easy-to-use tool, customers can create a 3D avatar that mirrors their own dimensions. By providing their measurements or go-to clothing sizes from their favourite brands, they can instantly visualise how a garment will look on their body to determine the best size and fit for them. Not only will virtual try-on give customers assurance and confidence in their purchasing decisions, it will also allow us to test its impact on reducing the rate of returns. Virtual try-on is currently piloting across 90 evergreen styles and wardrobe essentials from Mr P.’s Permanent range, allowing us to explore its initial potential for an extensive six-month trial. Discover Mr P.'s timeless staples: https://lnkd.in/dChKDN5t
Data | Marketing | Web | Digital | Functional | BI Analyst
6moGrande... Come sempre 👏