Edward Gaug’s Post

In harnessing the power of ElasticCX CCaaS, organisations can drive sales through next-generation #omnichannel capabilities! Read more 👇

✨New article✨Are you attending the next Retail Big Show? In this article, we gathered what we think will be the most interesting presentations to attend this year and what to prepare to make the most of your experience. Read the article here https://hubs.la/Q02Z9y470

If you are not signed up for our monthly newsletter that we have been publishing for 8 years go to Anchor Retail and sign up! 👌 We highlight featured deals of the month, new listings, industry news on our clients, and news to know on our company and people.😀 Realty Resources #AnchorRetail #RealtyResources #cre #retailrealestate #investmentsalws #propertymanagement

I mentioned in a post yesterday that I was attending the final #WalStreetSpeakerSeries event of the year at the Sam's Club Auditorium. These events are always favorites of mine, dating back to when I served as Moderator for the first three WalStreet events back in 2017. However, for those of us in retailing and based in #NorthwestArkansas, this event with guest Creighton T. Kiper was particularly valuable, based on Creighton's advice for members of the Walmart Supplier Community. As it relates to the Supplier Community broadly, Creighton recommended a focus on: 1.) Proactive, Honest, and Transparent Communication with your Walmart Merchandising Team. 2.) Innovation, both with new product ideas and how you work with Walmart. 3.) Focus on executing the fundamentals of the business, including products, pricing, and assortment excellence. 4.) Drive Digital Forward, as that is a platform for growth moving forward. As it relates to a brand's digital presence specifically, Creighton's challenges to the group included: 1.) Content Quality, including the use of Rich Media to drive engagement of your Product Detail Page (PDP). 2.) Assortment Breadth, using both expanded assortments and Marketplace to provide access to your full catalog, and the data & insights that stem from it. 3.) Marketing, with a particular focus on mid and upper-funnel tactics that many brands are neglecting. A powerful and relevant message for the group...awesome! #omnichannelretail #walmart #retailstrategy

Spectacular line up at this years RetailX Autumn Festival - oh...and it is free for retailers and brands....over 800 registered and we are closing registration end of this week do....join us. See link in comments below. #marketplaces #dtc #ecommerce #retailmedia #subscriptions #socialcommerce

Digital Signage at its Best!

Mouseflow is heading to eTail🌴Palm Springs! I am looking forward to meeting fellow retail analytics enthusiasts. Drop a comment or DM if you'd like to connect while we're there! #eTail #RetailAnalytics #RetailTech

Ready to see the top 100 brands across the globe?! Checkout Interbrand's list: https://lnkd.in/gncxVC33 Some might surprise you and others won't... but you may notice that KFC is #95 which for my North Dakotan self, was more of a surprise given I've eaten there only a handful of times. But then I see things like this pop-up shop they hosted on 4/20 in LA to introduce their new "saucy nuggets" alongside comedians and a dispensary like experience. See it in action: https://lnkd.in/gBs3ZJKJ Its experiences like these that build community and get attention. Brands that invest in creating memorable in-person experiences will be those that stand the test of time. ...and maybe even land on the top 100 global brands list. How is your company creating memorable experiences? It can be as simple as hosting an open house or customer appreciation event, starting a local meetup for your target audience, doing a 1-day pop-up shop like KFC, and more. Pick your event, choose a date (and send me the invite) 😉

Merch - I'm just back from 2+ weeks in the US. I'm still amazed every time by the amount of branded merch for sale. Literally every single coffee shop, restaurant, retail outlet all have their own range of branded merchandise. Can you imagine that here in the UK? Walking into your local coffee shop and a whole wall covered in t-shirts, mugs, caps etc with their logo on for sale? I get Disney and the main attractions etc selling all their branded items but I'm amazed every time I see it. Have you ever succumbed to a branded item from an independent shop? My wife seems to collect Starbucks cups from different countries (and US States!). I mean, having that here in the UK would be great for us in terms of supply but can't imagine we'd get the same response from potential purchasers. What do you think?