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🍺 🔍 Talking about beer - but from an institutional research perspective: Johannes Glückler and Yannick Eckhardt presented their work on illicit innovation in the Bavarian beer brewing landscape at the "Geographisches Kolloquium" on Hops, Malt and Water at the Katholische Universität Eichstätt-Ingolstadt. Legally, in Bavaria only the traditional purity-brewing is allowed. However, in the face of the attention on more creative means of brewing (for example when it comes to craft beers), brewers increasingly found themselves restricted by the traditional purity law. In their research, Johannes Glückler and Yannick Eckhardt found that as a consequence, brewers successfully legitimized the counter-institution of naturalness brewing by folding their new norm over the established one in order to prevail with new brewing practices. Thank you for inviting us to the colloquium and for the interesting discussion and exchange, especially to Dr. Frank Zirkel, Dr. Frank Braun, Alfred Greiner, and Robert Scholz. 📄 If you want to read more on illicit innovation and institutional change in the Bavarian brewing landscape, here's the link to the research paper behind the talk: 👉 https://lnkd.in/dPq5r8kn #beer #beerbrewing #institutionalresearch #leisuregeographies #geography #reinheitsgebot

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