Eric V. Holtzclaw’s Post

📌 Psst... Have you ever heard about Marketing? "Yes of course!" But do YOU know what marketing is? 🤔 Everyone knows the word, but while Marketing is often used and widely recognized… a lot a people doesn’t know its meaning. After years in this dynamic field, I've come to see marketing as an art form, a blend of strategy, creativity, and analytical insights, all working harmoniously towards a common goal ➡ captivating your audience and driving action. Let’s clarify it today !

Let's start the amazing journey of marketing

Everything comes down to how you market. Want to make more money? Marketing. Want to land your dream job? Marketing. Want to grow your business? Marketing. Some of the world’s most popular visionaries were just really good marketers. However… a lot of marketing is super dull nowadays. This is why, starting tomorrow, I will be breaking down creative ad campaigns from all over time to hopefully inspire the next generation of creative minds to market artfully. Make sure to check the captions each day for more details about each campaign as we go.

The best marketing doesn't feel like marketing. it's wrapped with too many value to educate and inform your audience. while the take decision.... When you're too salesy, people tends to avoid your products or services because the consider it inferior. But when it's tied with stories and value, it becomes much easier to sale.

In today's competitive market, staying visible and engaging with your audience is more critical than ever. Investing in Marketing isn't just an expenditure; it's a commitment to your brand's growth and longevity. Let's remember that the true cost of stopping marketing efforts is far greater than any short-term savings.

According to Nielsen’s 2021 Trust in Advertising study, 88% of people trust recommendations from people they know more than any other type of marketing. When we’re looking to buy anything from a domain name to a car, we ask others for their experiences. People generally won’t be enthusiastic about things that are just okay, so when they’re willing to advocate for a product or service, they’re validating its quality. To quote August Public’s Mike Arauz, “we tell our friends about your brand not because we like your brand, but because we like our friends.” When we are specifically addressing our customer’s problems and challenges, generously sharing our knowledge and ideas, and doing so in a way that only we can, we’re doing our best marketing. The kind of marketing that is worth sharing. And when you consistently create material worth sharing, people will.

Marketing. What does that even mean? Lots of business owners will claim to know nothing about marketing. For eight years, I've asked business owners to define marketing in their own words. Here are a few of the responses I've received: • Demonstrating expertise. Being top of mind. Being relevant.  • Generating awareness of your brand. • Getting our name out there and increasing sales. • Be consistent in sharing your brand's story repeatedly but in different ways and through different platforms.  • Finding people who are willing to embrace the change I want to make. What they are all saying is that marketing is telling a story to the appropriate audience. Sure, marketing is more than that. But it's not anything less than that. 

In the dynamic realm of marketing, the focus lies on capturing attention and cultivating enduring connections. It transcends the mere act of selling products; our objective is to embark on a mission to establish a resonance that endures over time. Achieving this demands understanding our audience's preferences, communicating in a tone they resonate with, and addressing their needs with an almost intuitive understanding. A highly effective marketing strategy serves as the foundation for creating an environment that unmistakably communicates, "We get you." Once the initial connection is forged, the goal shifts towards nurturing these connections, transforming one-off transactions into enduring relationships. It’s like a concert - the attraction of the music draws you in, but the connection to that music creates loyal fans.  In the ever-evolving landscape of marketing, the goal extends beyond mere attention-grabbing; it is about cultivating genuine and lasting emotional connections.

🌟 Let's talk MARKETING! 🚀 🔥 Marketing is like a good cup of coffee - it wakes you up, gets you energized, and leaves you wanting more. Just like a great marketing campaign, right? 😄 💡 Remember, marketing isn't just about selling a product; it's about telling a story, creating an experience, and building connections with your audience. It's about the WHY behind the buy! 🌟 🔍 So, how do you stand out in a sea of competitors? Get creative! Think outside the box, break the rules