EIT Food’s Post

Food fraud takes many forms, from diluting beverages to mislabelling allergens, damaging the agrifood industry and harming consumers and businesses. It costs the economy an estimated €8-€12 billion annually. 💸 In Europe, the highest rates of food adulteration are reported in Spain, Italy, and the Netherlands, with products like fats, oils, fish, meat, and poultry being most affected. Alarmingly, only 40% of Europeans trust the authenticity of their food, as highlighted in our Trust Report. 🐟🍗 Tackling food fraud requires collaboration across the agrifood industry and the use of technologies such as blockchain. For example, EIT Food RisingFoodStars SwissDeCode has developed a DNA test to verify food authenticity and prevent fraudulent products from entering the supply chain. 🔬 Raising awareness about how to identify food fraud is another way to reduce risks and increase confidence. Education initiatives such as our online courses give consumers and stakeholders the chance to learn more about trust, food safety and the complexity of supply chains. 📚 How can we collaborate to reduce food fraud, improve consumer trust and make the food system safer? 🌍 https://lnkd.in/dt_tY2pj #ImprovingFoodTogether #FutureOfFood #SustainableFood #RegenerativeFoodSystems

Daniel Mörlein

Professor für Produktqualität tierischer Erzeugnisse | Professor of Quality of Animal Products

4d

Too bad that both the public and the private sector have to spend billions to fight fraudulent activities driven by individuals‘ greed. Imagine these money could be spent on improving global food security and sustainability transformations…

Corlena Patterson

CEO @ PrüvIT Technologies Inc. | Pioneering AI-Driven Livestock Traceability | Executive Director @ Canadian Sheep Federation | Supporting the Resilience and Sustainability of Sheep Farmers & Ranchers

1w

I really appreciate the recognition in this piece, that the role blockchain technology can play in mitigating food fraud. It is one of the many reasons why we incorporate blockchain in our AgroLedger livestock traceability system.

Maral Mahdad

Assistant Professor of Innovation Management with growing interest in sustainability transition

6d
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