EJP’s Post

Look out, I'm bringing HJE (head judge energy) to the brand-spanking new Digital Marketing Collective Awards 🏆 founded by Kate Toon. The power is exhilarating, but I'm trying not to let it go to my head 🤣 These new awards are all about celebrating the little guys - small business owners who are working hard and achieving amazing things, but struggle to compete in the award programs that focus on big budgets, revenue and teams. We're starting with just two categories in 2023: 🌟 Service-based business of the year 🌟 E-commerce business of the year Entries close Friday 25 August so be quick. You know the drill: you've got to be in it to win it. Find out more at: https://lnkd.in/gd4jtsTB #awards #judging #businessawards

So many great things going on with New City Neighbors magazine. I love how it helps local businesses and how it builds their brand. There's nothing more effective and it's first class all the way. #newcityneighbors #newcityneighborsmagazine #newcityadvertisingandmarketing #printanddigitalmarketing #BVM #newcitychamberofcommerce #newcitybranding

If you feel like you’re struggling to move the needle with retailers who are “self-service” through a platform or portal—know that this is more of an opportunity than a challenge. With these platforms, in many cases, you have more control over your brand’s destiny. To maximize success, make sure you: ✔ Ensure you have complete and robust product data and imagery. Without this, your products can be rejected from publishing. ✔ Learn the complexities of merchandising on these platforms so that you can publish product quickly. ✔ Make sure you customer service/operations teams know how to navigate the order-processing side of the portal. Mistakes here can be costly for your product ranking and placements. ✔ Get your black belt (or make sure your team has one) in online advertising. Participating in pay-to-play programs is becoming table stakes, and you need understand what investments are worthy of making. Even if you’re frustrated at not working directly with a buyer, a portal will put the fundamentals of your business at your fingertips. Brands need to have the resources and expertise to execute it well, completely, and consistently. And that will go a lot further than you might think.

🎒📚 Back-to-school shopping can mean big business, even if you don't sell school supplies. 🍎 According to this blog post from Nextdoor, one key is to create your own relevance, in other words identify where your business's opportunity lies within this academically inspired shopping season! Check out the full post for 7 back-to-school marketing tips and campaign examples! https://bit.ly/3qR7ZG4

Centralizing local advertising means better brand controls, improved data governance, increased visibility, more dollars in market, and improved ROI. But how, specifically, does it benefit franchisees?? Check out these 10 powerful benefits for franchisees! #franchisemarketing #localadvertising https://lnkd.in/gnK8Tt4B

Are you looking for a way to take your adult beverage business to the next level? Do you want to work with experts who have decades of experience in the industry and a track record of creating and selling iconic brands? Do you want to leverage the latest technology and trends to win on the digital shelf?   If you answered yes to any of these questions, then check out Ahead Of The Curve Strategy (AOTC), an agency that helps Bev Alc companies attain big brand knowledge in marketing and e-commerce.  Partner with AOTC and stay #AheadOfTheCurve. https://bit.ly/AOTCcontact #BevAlc #DigitalMarketing #Ecommerce #DigitalShelf #OnlineVisibility #BevAlcIndustry #BeerIndustry #AlcoholIndustry #BeverageBusiness #MarketingSolutions #BrandGrowth

Hope you can take time tomorrow to join me for this PCC event to learn more about how you take advantage of the USPS promotions in 2024 and drive engagement with your next direct mail campaign!

Convenience Retailers: An episode challenging how you think about marketing your value and differentiate your stores. Tim. https://lnkd.in/erPZrZdU

New AAR x The Drum report alert 🔥 Lifting the lid on CMO’s top concerns around how to design and build their marketing operating model - and how they are navigating those challenges - get your copy of Burning Platforms today 👇 https://lnkd.in/e_B-UnaE #BurningPlatforms #MarketingOps #MarketingResearch

🚀 Ready to elevate your personal brand? Quit stalling and join our exclusive webinar on brand building! 🌐✨ Unlock the secrets to creating a powerful brand that speaks volumes about YOU. Whether you're an entrepreneur, professional, or just getting started, this webinar is your ticket to standing out in a crowded digital landscape. 🔥 What to expect: ✅ Proven strategies to define and amplify your brand ✅ Insider tips on crafting a compelling online presence ✅ Real-world success stories and lessons learned Don't miss out on this opportunity to invest in yourself and your future. The time to build your brand is NOW! 💪🏽✨ #BrandBuilding #PersonalBrand #Webinar #CareerDevelopment #ProfessionalGrowth Scottish Development International Scottish Enterprise #ecommercebusiness #ecommerce #ecommercetips Ben Leonard