EJP’s Post

Cision's annual State of Media report is always an interesting read, allowing us to get inside the heads of the journalists we pitch. This year's contains great insights on: 💡 The impact of independent journalism 💡 Opinions on AI 💡 Changing audience behaviour https://lnkd.in/eJHy9fsX

Cision's annual State of Media report is always an interesting read, allowing us to get inside the heads of the journalists we pitch. This year's contains great insights on: 💡 The impact of independent journalism 💡 Opinions on AI 💡 Changing audience behaviour https://lnkd.in/ejT3xyE7

Did you miss Cision's Future of Media and PR Webinar last week? 💡 Here's a quick snapshot: 💠 1️⃣ in 4️⃣ journalists say #AI is the top challenge for the journalism industry 💠 44% of brands named Instagram as their platform of choice 💠 5️⃣ PR tips for getting journalist's attention

The Media Mirror Shattered: A Call for Reunification The media landscape, once a unified reflection of society, has fragmented into competing factions: PR shaping narratives, journalism chasing clicks, and digital marketing amplifying voices in echo chambers. This fractured media landscape weakens us all, eroding public trust in truth and empowering politicians and celebrities to spin their realities. Imagine a media reunited, where PR professionals craft narratives grounded in truth, journalists use data to illuminate, and digital marketers amplify diverse voices. Print and electronic media would provide depth, while honest advertising practices would prevail. This united orchestra would paint a truer picture of the world, forcing politicians to govern with integrity, celebrities to connect authentically, and empowering citizens with diverse perspectives. Reuniting the media isn't a utopian dream, but a practical necessity. It requires collaboration, not competition. Journalists must embrace data, PR professionals must prioritize transparency, and digital marketers must champion ethical practices. Each medium, recognizing its strengths and limitations, must work together to tell a more complete story. Let's put down the swords and pick up paintbrushes, crafting a media masterpiece, not for our own sake, but for the stories we tell, the lives we touch, and the future we shape. Remember, whether it's a press release, a headline, or an ink-stained page, we are all storytellers. Together, our stories can heal the fissures, bridge the divides, and illuminate the path to a brighter tomorrow. #mediareunited #journalism #truth #unity #storytelling #PR #digitalmarketing #printmedia #electronicmedia #advertising #futureofmedia

The Media Mirror Shattered: A Call for Reunification The media landscape, once a unified reflection of society, has fragmented into competing factions: PR shaping narratives, journalism chasing clicks, and digital marketing amplifying voices in echo chambers. This fractured media landscape weakens us all, eroding public trust in truth and empowering politicians and celebrities to spin their realities. Imagine a media reunited, where PR professionals craft narratives grounded in truth, journalists use data to illuminate, and digital marketers amplify diverse voices. Print and electronic media would provide depth, while honest advertising practices would prevail. This united orchestra would paint a truer picture of the world, forcing politicians to govern with integrity, celebrities to connect authentically, and empowering citizens with diverse perspectives. Reuniting the media isn't a utopian dream, but a practical necessity. It requires collaboration, not competition. Journalists must embrace data, PR professionals must prioritize transparency, and digital marketers must champion ethical practices. Each medium, recognizing its strengths and limitations, must work together to tell a more complete story. Let's put down the swords and pick up paintbrushes, crafting a media masterpiece, not for our own sake, but for the stories we tell, the lives we touch, and the future we shape. Remember, whether it's a press release, a headline, or an ink-stained page, we are all storytellers. Together, our stories can heal the fissures, bridge the divides, and illuminate the path to a brighter tomorrow. #mediareunited #journalism #truth #unity #storytelling #PR #digitalmarketing #printmedia #electronicmedia #advertising #futureofmedia

Over the past 15 years, the role of journalists has rapidly evolved due to the shift to online news and the rise of new platforms, presenting challenges their predecessors never faced. Cision's State of the Media Report highlights this transformation, noting that while only 56% of journalists considered social media important for reporting then, 97% now use it for various work-related purposes. The 2024 report reveals challenges stemming from changing audience behaviors, industry downsizing, and the rapid growth of artificial intelligence. Understanding these dynamics helps PR and communications professionals build better relationships with journalists and successfully share their stories. https://lnkd.in/gGMWpJGC I #Journalism #MediaRelations #PublicRelations #PRagency #HITMC

PR tip of the day! 😀 Shift away from asking journalists to cover your company. Instead, review what they are covering or ask the journalist what they are most interested in, and how you can be a resource for them. That may be commentary and providing deep expertise to help shape their story, perhaps it is data insights or even identifying some key industry players they should be chatting with to get different perspectives. This is a game changer with getting your company in big media pubs! It works...

📢 Wonder how execs get quoted in the press? Journalists are always on the lookout for trusted sources. Stand out with these steps: 1️⃣ Define expertise: Highlight what you bring to the table—be it AI or workplace culture. 2️⃣ Stay updated: Know industry news inside out. Attend conferences and read trade pubs. 3️⃣ Build relationships: Connect with journalists at events, on social media, and support their stories. 4️⃣ Be available: Make sure journalists can reach you easily for comments or quotes. 5️⃣ Speak in soundbites: Deliver clear, impactful insights that add value to media coverage. Invest time in building trust with the press—it pays off in increased awareness for you and your business! For my full piece just published on Fast Company check below! #PR #PRTips #PRnews #MediaRelations #ExpertInsights 📰

🚨 Have you checked out Cision's 2024 State of the Media Report yet? 🚨 For over a decade, Cision’s State of the Media Report has been the trusted voice for public relations and corporate communications professionals worldwide, offering a clear window into the challenges journalists face and the best ways for media relations teams to navigate them. This year's report surveys over 3,000 journalists from around the globe and provides actionable insights on: 🎯 What really grabs journalists' attention 📡 The most effective channels for reaching the media 🛠️ Resources that boost PR teams’ earned media coverage 💡 How to craft the “perfect” PR pitch With the rise of AI 🤖, shifting audience behaviors 📉, and industry changes, understanding the media landscape is crucial for building stronger relationships and amplifying your brand story. 🔗 Download the report now and explore the key takeaways: https://lnkd.in/g68hxfmG #MediaRelations #PublicRelations #PRInsights #Cision #StateOfTheMedia #2024Report #Journalism #CorporateComms

Brands need to think like journalists. No really! Listen, it's been a wild and consequential news week, and if you're like us, you've been following journalists as they cover the unprecedented events of the past couple weeks. Through their reporting, we are witnessing history. But when we say brands should be more like journalists, we're not talking about breaking news, per se. We're talking about the characteristics that make these journalists so skilled at what they do. Think about it. ✨ Journalists cultivate long-term audience engagement by informing, educating, and providing clarity and context to complicated topics. 🌎 Journalists consider what an audience needs, and they share stories and information that resonate with what is happening in their world. 🔎 Journalists give audiences something to think about, talk about, or do. They do this by following their curiosity, asking questions, and digging for meaning beyond what may appear on the surface. Brands that adopt these journalistic virtues build deeper audience relationships in ways that traditional marketing and promotional tactics simply can't achieve.     Long Dash editorial director Aaron Morrissey explains how brands can think—and operate—more like journalists: https://lnkd.in/ggqK-Upf #Brandstorytelling #Audiencestrategy