eko’s Post

As peak season approaches, winning back lapsed customers is crucial. Now’s the time to fine-tune your re-engagement strategies and get on their radar before the holiday rush kicks in. Movable Ink's Director of Strategy, Meaghan Bilinski, shares four strategies that blend creative tactics with data-driven personalization to reconnect with customers just in time for Cyber Five. From interactive polls to tailored value recaps, these methods are proven to drive results. Ready to reignite customer excitement and ensure Q4 is a success? Add this blog to your reading list: https://lnkd.in/gyYkeYcK

Did you know, “84% of consumers say watching product videos convinced them to buy the product.” According to a Rev.com article, consumers want more videos! How are you using video to connect with your clients and customers? #videomarketing #sobremesamediasolutions

Are you a Direct 2 customer brand? Use this simple hack to turn abandoning audience into customers No matter how good is your product Or how good is your offer People abandon the purchase for two common reasons 1) not interested in your product or may not be needing it now 2) not sure if the product meets their demand You can use this simple hack to grab the audience with 2nd reason Provide a DOWNSELL By downsell, I mean... You can provide a smaller bundle You can provide a trial pack any downsell plan that reduces the initial hesitation and gains the audience trust. As always, keep a easter egg offer or a special bonus in your funnel to avoid the chances of missing the almost converted user into a customer.

🌟 Why Tailoring Your Messaging Matters More Than Talking About Your Business 🌟 Are you still leading with what your business does rather than focusing on what your customers need? Here’s why you should pivot: 💡 Customer-Centric Messaging: The Key to Engagement 💡 🔒 Example 1: Business-Focused "Leading provider of home security systems." 📣 Example 2: Customer-Focused "Sleep soundly tonight with our 24/7 home protection that stops burglars in their tracks." Why This Works: 1. Resonates with Emotions: Speaking directly to your customers’ needs and fears creates an emotional connection. 2. Highlights Benefits: Focus on how your product improves their life, not just what it is. 3. Builds Trust: Demonstrates that you understand and prioritize their needs. 👉 Shift your messaging today and see the difference in your engagement and conversions! Need help crafting the perfect message? Contact us at Dimostra Digital Marketing. #MarketingTips #CustomerEngagement #DimostraDigitalMarketing #TargetAudience #EffectiveMessaging

"Every account is different. Test everything to see what works for you." This is my least favorite advice in DTC, and it's shared CONSTANTLY. Here's what I hate about it: - It eliminates accountability. You (or your agency) can wiggle in and out of everything because "we have to keep testing." - It rejects the accumulated knowledge of the smart people who have gone before you. Lots of brilliant people have already tried lots of things. Don't figure it out for yourself; lean on their knowledge. - It's incredibly expensive. Sometimes in actual ad dollars. Sometimes in time spent. Almost everyone underestimates this. - You probably have no actual testing methodology. So even if you test everything, you don't actually learn anything. You just endlessly test. What do you think? What am I missing here?

🛍 Reports and market overviews consistently show that consumers prefer shopping in person. Still, the trend of experiential retail is here to stay: retailers are continually seeking ways to distinguish themselves and attract these customers specifically to their stores. According to GlobalData’s latest survey, over 40% of respondents between Gen Z and Boomers consider virtual try-on technology "practical," "time-saving," and "useful." Virtual try-on technology is a perfect solution for experiential retail. Brands like Tommy Hilfiger, Coach, and JDs already utilize AR Mirrors to amplify audience engagement, draw people into their stores, and prolong their stay. While there is still a long journey to widespread AR adoption, now is an ideal moment to employ such technology as a "wow effect" for shoppers. And ZERO10 can help brands with that. This text is based on our interview with Just Style. Read the full version here: https://lnkd.in/ebip4_ar

Klaviyo’s Black Friday and Cyber Monday (BFCM) results are in! Creators and businesses who rely on Klaviyo for email, SMS, and mobile push notifications sent over 11.6M messages per minute and generated nearly $60M of Klaviyo-attributed value per hour during peak times. And that’s just during peak hours. Read through the entire Klaviyo 2023 BFCM Aftermath Report to learn more about consumer trends, the power of AI, and how Klaviyo is deeply invested in making sure all creators succeed and get the help they need— on BFCM and beyond. #klaviyo #KVYO #blackfriday #cybermonday #marketingautomation https://lnkd.in/gxHKbsyc  

"CRO Is An Iterative Effort With Compounding Results" I mention this in calls with brand owners Because there are a lot of false expectations around split testing & optimization Some of the worse ones are: - Every test is a winning test - Stopping tests immediately after they show any improvement/decline - Not trusting the process with incremental improvements It's obvious that an 8% increase in RPS is great but not life-changing, and it shouldn't be This game is about stacking +10% here, +15% there, +20/30% occasionally Tuning your offer and traffic along the way to maximize the value both for you and the customer Playing the long term game to reach 8 and 9 figure levels

1000+ Products? No problem 🕺🏼 To properly scale an intricate ad account like SOCKSHOP's, follow these steps: 💸 Grasp the margins for various products and ranges 📸 Determine winning creatives in each category 🛍️ Identify top-selling products 🔎 Analyse Average Order Value (AOV) and unit economics 🤝 Ensure smooth collaboration with internal and external creative teams Testing creative concepts product lineup can be a lot of work, but using a testing process like ours allows for precise and predictable customer acquisition 🚀 Drop me a DM if you want me to take a look at your Creative Testing 📝

📣eTail Connect Agenda Update📣 What does immersive technology mean for product visualisation and merchandising? Join Paul Symons, Head of Digital Product, Boots UK on his pannel discussion at eTail Connect Spring 2024 🔗Download the agenda to find out more here https://lnkd.in/d7SbdzS ______________________________________________ #eTailConnect #Retailers #eCommerce #eTail