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After announcing a robust store opening plan this summer, Tecovas isn’t slowing down. According to president and chief executive officer David Lafitte, who joined Tecovas from Deckers Brands in 2022, the nearly 10-year-old Western label is expanding into wholesale for the first time this fall. As the first phase of this expansion, Tecovas is partnering with 9 retailers, reaching 36 store locations across 10 states, including Texas, Colorado, Montana, Wyoming, Nebraska, South Carolina, North Carolina, Arizona, Georgia and Michigan.
