ESA - Electronic Security Association’s Post

We all know that Gaining new customers is a top priority for any security company. Customer Acquisition Cost (CAC) reveals how much you spend to attract new customers. The question is, how many of those customers don’t remain for the long term and why do they leave? During this webinar, MacGuard Security Advisors Inc CEO, Kirk MacDowell, a 40+ year security industry veteran, and Deb Moretti, former Director of Customer Experience at Guardian Protection, will discuss how your security business can thrive if you focus on retaining customers. Watch the OnDemand #Webinar Here ➡️ https://lnkd.in/eAYtZkTY

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