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It is also a brand under the #EsteeLauder Group. Compared with #JoMaloneLondon high profile in the Chinese market, another perfume brand -#FredericMalle is much more less publicity. 1. It has been in the Chinese market for more than two years. Apart from the official WeChat mini-program, #FredericMalle currently does not have any other official sales channels for online sales. It does not enter China's largest e-commerce platform - Tmall. 2. Offline, it has only opened less than 15 counters in first-tier cities. 3. In addition, #FredericMalle China team shared the concept of "no marketing": that is, not to conduct large-scale marketing through "one-size-fits-all" methods such as media advertising and celebrity endorsements. It places more emphasis on telling stories for the brand and attracting Chinese consumers through various art exhibitions. For example, when the new product "Synthetic Jungle" was launched in September last year, it planned a limited-time exhibition of the future jungle with Shanghai BANK Gallery, and invited French pioneering cross-border artist Neïl Beloufa to design an immersive light and shadow art installation. Despite this, #FredericMalle is by no means just a "small but beautiful" brand. It can be seen that #EsteeLauder has tried its best to control #FredericMalle shipment speed. For #FredericMalle, the Chinese market has huge potential. By the way，This is the most satisfying photo I took today!
