Do you know that feeling when you get butterflies because you're meeting someone you really admire?
That was me when this picture was taken at our first AMP Conference in 2019. I'm posing with Sarah Shadonix. She's the visionary and founder of Scout & Cellar. It's blurry and I was so nervous and excited to take a picture with her. To me, she's a celebrity although she's incredibly approachable and genuine.
Here's an excerpt from an article about her published in Authority Magazine.
"Less than 20% of winemakers and distillers are women. Traditionally, women were excluded from these industries. This number is slowly rising as more women choose to study this profession and enter the wine and spirits fields. What is it like for those women who work in this male dominated industry? What are some of the challenges that these women face? Is there hope for better representation, and better wages, for women in the wine and spirits industry? As a part of our series about women leading the wine and spirits industries, we had the pleasure of interviewing Sarah Shadonix.
Founder, CEO, and Head Wine Taster of Scout & Cellar, Sarah Shadonix, began her career as a litigator. After discovering the hundreds of additives permitted for use in wine production, she knew something had to change. She left her almost decade-long career to pursue her passion for wine full-time. In just four years, she launched Scout & Cellar by sourcing and producing an entire collection of brands and organizing an internal infrastructure overseeing more than 17,000 independent consultants. Shadonix earned her Advanced Certificate from the Wines & Spirit Education Trust and became a Certified Specialist of Wine.
Using this knowledge, she developed a soil-to-sip process that culminates in a commitment to grow grapes without toxic pesticides and make wine without artificial processing aids and ingredients. This process was given a name: the Clean-Crafted Commitment®, which is the standard to which every Scout & Cellar product is upheld."
Yes, I'm one of the 17,000 (That number is higher now). It's such a pleasure to be part of this clean-crafted wine movement. These days, everyone should diversify their income with something they enjoy. This "side gig" kept me positive when my job was eliminated. They always cut marketing first...
Why not make it wine.
#winebusiness #sidebusiness #lovewhatyoudo
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