Health & Medical Writer | Content Strategist | Blogs, Newsletters, Articles | Health & Wellness, Sexual & Reproductive Health, LGBTQ+ Healthcare
If you’re not good at it right away, it (and you) must be a failure. This mentality is everywhere in business and marketing, and it will sink you before you even learn to dog paddle. Marketing your business takes time! Even if you’re already good at it—as in, posting content, consistent and targeted messaging, using the right channels—it’s still going to take a minute for your audience to notice you. You can’t post your excellent posts on LinkedIn for one week and expect the clients to come pouring in. A once-a-week blog post on your website won’t establish you as an expert if you stop after one month. The first episode of your podcast or your first TikTok probably won’t go viral (and that’s not a measure of success, anyway, but that’s a rant for another day). It can take a few months of strategically publishing content before you see any real change. If you’re starting now, give it 6 months. Track your content so you can see your growth and find where people in your target audience engage with it. Do audience research to see what you can post that will be most helpful and actionable for your audience. And make sure you have a strategy—you’ll get to your goal and find the people who need you faster. It will still take time, and you might not be good at it or see results right away. That doesn’t mean you should give up. It’s the opposite, actually. Keep going, and let yourself learn. #ContentStrategy #ContentMarketing #BusinessGrowth
Freelance Content Strategist & Writer - Climate tech/B2B tech/Healthcare tech
2moAnd sometimes it takes a LONG time.