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What we watched: a #Netflix engagement report. This is a comprehensive report of what people watched on Netflix over a six month period from Jan to Jun23. #marketing

Is Netflix the answer? The latest Rugby Union documentary, Six Nations Rugby: Full Contact, was recently released on #netflix , marking the first appearance of the sport on the streaming platform. 📺 Many in the rugby world are hoping that this will be Rugby Union's version of Formula 1 "Drive to Survive." The show transformed the sport of #Formula1, and Season 4 of the hit Netflix show generated an eye-watering $42.2 million in sponsorship exposure. 📈 #Rugby is facing a steep uphill battle, with law changes, player welfare issues, and club closures at the forefront of much of the news. The sport is crying out for the next evolution opportunity.🏉 Could this be the lifeline the sport needs? Fan engagement is imperative for survival. My previous post highlights a report by EY and how "Understanding the behaviors of Gen Z (18-24) helps us predict the challenges and opportunities ahead for different sports." Streaming services are a gateway to the masses but also to a younger generation. Recent news of Netflix's new $5 billion deal, joining forces with WWE Raw, highlights how the loyal, multi-generational fanbases reach, combined with the younger audience already viewing Netflix globally, shows how the platform plays a pivotal role for brands looking to reach the next level. This may not make the gigantic jump that the sport of rugby needs, but it's a lifeline and a great starting point to move the needle in the right direction. If the sport can tap into a new audience and generate more eyes on the sport, hopefully increasing engagement, participation, and ultimately driving revenue. Do you think this is the start of something special for the game? #sportsbusiness #sportpartnerships

We continue this week's Long Win theme by looking at the concept of "Losers" in these Netflix documentaries. In a "winning is everything" society, how do we handle failure? This series profiles athletes who have turned the agony of defeat into human triumph. Why not watch an episode over the weekend? #TheLongWin #DirectorofSport #educationalleadership

AI ARTISTS NEED TO CHALLENGE HOLLYWOOD CINEMATIC WITH SERIOUS PRODUCTIONS. As AI artists, we must elevate our efforts and strive for excellence. Merely creating a few images using our favorite AI app won't suffice, as many other creatives can do the same. When presenting ideas to Hollywood (& The Top 50 of the A&E industry), it's crucial to approach the process professionally and thoroughly. While the initial pitch showed promise, it's essential to recognize that successful pitches to Hollywood require more than presenting ideas. Although it may have initially seemed like a joke, approach realizing your dreams with belief, purpose & determination to maximize your potential. Instead of expending energy on creating a beautiful pictorial, it's essential to infuse belief and action. Toward that clear goal, Consider showcasing a 3-minute copyrighted trailer or explore placing it on the blockchain. This approach may resonate with potential buyers. Always remember to act with a clear purpose. Industry discussions indicate a skepticism and an attitude of "wait and see," like Warren Buffet, who currently sits on $295 Billion invested in gold instead of stocks (I just heard he is waiting for prices to drop). Hollywood and the Top 50 Studios in the world demand AI creators to deliver captivating cinematic experiences for a Festival Hit or a Blockbuster that is creative and achieves financial success. Hollywood and Top 50 Film Studios rely heavily on acquiring and producing cost-effective series from regions like Canada, Asia, and Eastern Europe, where studio time and content creation come at a lower cost (with 40% tax incentive for AI or CGI, 30% for other) This economic strategy enables studios to procure fictional content for as little as USD $3 million per hour of programming, occasionally up to USD $5 million. These values are based on market studies from 2022, with an inflation factor and a potential increase of these values by approximately 30 percent by 2024. Consequently, there may be a noticeable decline in original content production within Hollywood, with sporadic blockbuster productions aimed at retaining subscribers occurring at most once a month for each significant studio. Two years in a row now, at many film markets like Cannes and NY or Hollywood and Paris, the buyers were not excited by big, expensive Hollywood-style projects. Most buying is focused on reality shows and documentaries where they get the best bang for their buck. Honestly, I don't think the industry knows where they are going. So, everyone is at a standstill, waiting to see what happens. To address these shifts and get attention from major media, AI artists and filmmakers must level up by creating content of Blockbuster proportion that captivates audiences at a low cost using AI, Web3 & their creativity. #AI #AIFilms #AIContent #CreativeEconomy #Creative Garrett Thierry, M.B.A. Greg Mitchell Rick Lemmons New York University UCLA Reuven Cohen Alisée de Tonnac

Guess what's hot and coming to Netflix? The new Emily in Paris Season 4 trailer is out and it's as chic as ever!  What do you think of the trailer? Comment below! For more updates, follow HitFlik

Interesting discussion about how performance-based compensation on streaming platforms like Netflix should be structured. One aspect that was overlooked is how these platforms control both the marketing and the algorithms for recommending titles to their audience. For example, if Millie Bobby Brown in "Damsel" is recommended to every subscriber who has watched "Stranger Things" over the years, that gives it a huge advantage over other films on the platform. I assume savvy agents will negotiate guarantees for marketing impressions, such as the number of times key art appears in subscriber feeds. But will the platforms be willing to share this data with talent and their representatives? https://lnkd.in/e4jUYHaN

It is my responsibility as a writer to produce engaging, informative, and persuasive content that appeals to the audience I am targeting. Conveying information effectively and aligning the content with the company's aims and voice are the same objectives when writing blog posts, social media updates, website text, or marketing materials. Research and creativity must be used to create information that is accurate, timely, and interesting. It is essential to retain coherence and clarity when adapting writing style for different platforms and readers in order to boost reader engagement and assist customers or employers in achieving their goals.

From the Journal: On his watch, Netflix used stand-up to rapidly scale up in original content, then to push into live programming, which Chris Rock debuted on the service last year. Netflix has put out hundreds of stand-up specials, releasing a high of 69 in 2022, compared with seven that year from rival streamer Max, according to research firm Ampere Analysis. Comedians grouse about overcrowding while craving the rocket fuel that Netflix’s algorithms can provide for developing careers. But competition is intensifying. Talent representatives describe a hot seller’s market, and say Hulu is soon to announce a hefty slate of stand-up specials (including names from the Netflix roster). Amazon’s Prime is also in the hunt, and HBO remains an important buyer. “I would love to think that Netflix needs the big artists more than the big artists need Netflix,” said Mike Berkowitz, co-head of #comedy at talent agency WME | William Morris Endeavor. Autonomy gave funny people leverage. Direct-to-consumer tools, from podcasts to TikTok, have helped comedians amass followers who become ticket buyers. In 2023, sales for live comedy events hit $910 million, up from $278 million a decade before, according to Pollstar. Today there are more stand-up acts than ever who tour #sports arenas, and scores more who fill theaters.  “Ultimately it’s not about my taste or my team’s taste,” Praw said. “Our members have a pretty good way of telling us what they find funny.” Still, to generate that #data, Praw has to bet on what kind of voices users will respond to, such as Leanne Morgan’s southern twang. The 58-year-old grandmother from Knoxville, Tenn., had been on the stand-up circuit for roughly 20 years, but didn’t get real traction until her bits clicked online amid the pandemic. “There was this vast audience of women over 40 that nobody was talking to except for her,” said Morgan’s manager, Judi Marmel. “We pitched Robbie and said, ‘Now is the right time.’” Using the lower-cost, lower-risk model Netflix now applies to most new stand-up deals, Praw licensed a one-hour special from Morgan. She had to cover the cost of producing the show, but retained ownership and could negotiate a new deal if it performed well. “I’m Every Woman” was a hit. Last month, Morgan signed with the streamer for two additional specials, plus a 16-episode sitcom season with super-producer Chuck Lorre. She, too, performed at Netflix Is a Joke. The festival debuted in smaller form in 2022, and made headlines when an attacker ambushed Chappelle on stage. By supersizing this year’s second installment—with the blessing of Sarandos, a known comedy buff, and a partnership with mega promoter Live Nation—Praw established a physical hub for the industry on Netflix’s home turf. A Netflix spokesperson said the #Hollywood Bowl performances “ended up being packed shows with tickets being sold until the last minute,” and that this year’s festival had sold 100,000 more tickets than the 2022 version.

Changes are not easy and we are getting ready to tackle some big subjects in the Beef Industry, as big contributors to the environment and always looking to progress in every aspect, our changes have always been for the better of the Human raise. Unfortunately it's all Trial and Error in most Industries, just as we thought Hormones would help feed the masses in the early 1900's, by helping expedite growth, we now understand we need to start making changes to the Beef Industry. Today we see the same effects in GRASS FED BEEF, there are no real outline pluses to that industry, except Trendiness. IT ACTUALLY TAKES GRASS FED BEEF 12 TO 20 MONTHS LONGER, USING MORE RESOURCES, MORE METHANE AND NO OVER ALL BETTER RESULTS VS NATURAL GRAIN FED. We now see the Lineage of the Animal, The Humane Treatment, No Antibiotics, No Hormones and Vegetarian Grain Diets have a lot to do with the end Results; creating Tastier meat, Better Marbling and over all better everything! (Studies are available).We are working together with Ranchers/Farmers/Processors towards bringing Natural back ! if we knew then, what we know now!