Nonfiction Book Publishing, Book Marketing, and Author PR for Self-Publishing Business Leaders & Memoirists | Monthly publishing and marketing tips
I took a two-week vacation last month. It was extraordinary – and not just because I savored both warm beaches and cool mountain views. It was the first time since forming my business in 2012 that I left behind my computer. No emails. No phone calls. Definitely not my typical working vacation. But it’s been a particularly challenging couple of years for my family. As much as I adore what I get to do each day, I hoped to breathe in fresh air and be still for a while. It was worth it. I returned rested, refreshed, grateful for my team – and with a new commitment to plan thoughtfully for future vacations. Making it happen took weeks of preparation and coordination. Content was created and approved in advance. Time-sensitive activities were discussed and assigned. Roles and responsibilities were confirmed. The prep felt very similar to book marketing. Every aspect of a book and its author is so interconnected that it takes months or weeks of coordination before an activity is successfully implemented. That’s what was on my mind when we launched a recent email campaign for Paul Burton’s journalistic memoir, 𝘍𝘪𝘢𝘴𝘤𝘰𝘦𝘴 𝘢𝘯𝘥 𝘍𝘰𝘪𝘣𝘭𝘦𝘴. It’s an unfiltered look at public finance, media, politics, and sports based on his 45 years as a former senior editor of a New York trade publication. Stay tuned for the next 3 weeks as I share the 3 ways we prepared before launching Paul’s campaign. They're 3 things you should do before you send a book marketing email! 👋 Hi, I’m Ella, your missing piece in premium end-to-end nonfiction book publishing, marketing, and PR. 👉 Editors, ghostwriters, and consultants: Ready to publish or promote a client’s nonfiction book with a trusted partner? Schedule a call to collaborate. 👉 Authors, want monthly nonfiction book publishing, marketing, and PR tips? Subscribe to the blog link in my profile. #books #nonfiction #publishing #selfpublishing
Paul Burton
8mo
Thanks for the plug. Some excellent commentary here.
Jason Ritchie
7mo
Thank you for unplugging and “sharpening the saw.”
IT Communications Content Specialist @ Federal Reserve Bank of Kansas City | Content Creator & Relationship Builder
8moSounds like a vacation was long over due, Ella Ritchie. Kudos to you for making time for rest and relaxation. It seems like a great book campaign is in full swing. Cheers!