Clear Roadmaps for Sustainable Vision 🗺️ Waste to Resource • Climate-Positive Materials • Carbon Footprint Reduction 💚 Strategy Development • Business Operations • Product Deployment
Imagine a uniform collection tailored to fit a diverse range of body shapes, including individuals with disabilities. Sounds improbable, and yet possible! Just as Palta did for the Israeli Paralympic delegation in Tokyo 2020, lululemon has taken a groundbreaking step in inclusive design by creating a unified kit for both the Olympic and Paralympic teams representing Canada at the Paris 2024 Games. The process of designing for such a diverse group of athletes is far more intricate than one might imagine. From accommodating various body shapes to addressing the unique needs of Olympic and Paralympic competitors, the challenges are substantial. Bureaucracy adds another layer of complexity, with each athlete represented by different committees, budgets, and sponsors. Yet, despite these obstacles, a vision driven by a sense of purpose prevails. During the design phase, lululemon engaged in extensive product testing and feedback sessions with 19 Canadian athletes from 14 different sports, ensuring a deep understanding of their specific requirements for optimal performance during the Games. Kudos to the Canadian Olympic Committee and Canadian Paralympic Committee for embracing this transformative approach and paving the way for a more inclusive future in sports. I want to credit Einat Israeli for her post on inclusive design, which brought attention to its importance. #fashion #design #Inspiration
