Selling out festivals and events 🪩 I share tips on how to turn strangers into ticket buyers 🍿 £7.2m of ticket revenue made for 2024 events so far 🎉 Great British Entrepreneur Finalist 2024
You don’t sell events. You sell experiences. People buy tickets based on emotion. By imagining how it feels to be there. What memories they’ll make. The stories they’ll tell. By having a unique perspective, you’re crafting an experience that your ticket buyers can’t get anywhere else. And whether you’ve been running 1 year or 60 years, that’s a great selling point.
The rise of experience-led festivals is one of the key trends in the festival landscape. Elle McMahon 🎟, Founder of The Ticket Crowd, on why crafting a unique experience will unlock ticket sales. #ticketing #musicindustry #eventmarketing
couldn't agree with you more Elle! Sell the experience, not the product!
I run FUN brand strategy workshops for startups & SMEs & execute the strategy to build profitable, STANDOUT & positive impact brands | Founder of 9 Designs - Branding Agency | Techstars Alumni | ex VP Strategy @ SPCE
11moElle, I can see this happening with the experience led festivals/events. It's happening more and more within the industry!