Ellen MacArthur Foundation’s Post

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It’s time to accelerate the future of fashion - but what does that look like? 🔮 We asked Zalando, H&M Group, Primark and Arc'teryx, some of the participants of our latest demonstration project - The Fashion ReModel, to describe what the future of the fashion industry looks like to them. Today, the fashion industry operates under a take-make-waste model, meaning millions of tonnes of clothing are produced, worn, and discarded every year. We must reinvent this wasteful linear system and fundamentally transform the way we design, make, and ultimately enjoy our clothes. The Fashion ReModel aims to identify solutions and unlock barriers in order to scale circular business models and begin to decouple revenue from production - and the participants have begun their journey to get there. Learn more here: https://lnkd.in/e2qCTVE2

It’s inspiring to see brands taking proactive steps to reinvent how we design, make, and enjoy our clothes through your The Fashion ReModel project. The shift from a take-make-waste model to circular business models is crucial for the future of fashion. We fully support these efforts and believe in the power of collaboration to drive systemic change. Together, we can build a more sustainable and circular future for the fashion industry.

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Esel Shemmeri

Director of Sales Finance PhD Candidate in Business Leadership focusing on Circular Economy

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Phil White

Co-Founder at Grounded World | B Corp | 1% For the Planet | Speaker | Board Member | Advisor | Adjunct Professor

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