Creative Director of Wanderlust Action Films, experts in story-led films for global brands
Be honest, do you say #Cameraman? Rather than #cameraoperator? I am guilty of it myself, it's so easy to slip into familiar stereotypes. Wanderlust Action Films are on a mission to increase the number of female camera operators in the adventure brand space. #marketingagency pros: Ask yourselves this - how many female camera ops or directors have you seen in practical roles on #videomarketing shoots? On your latest #videoproduction - how many camera operators were women? How many Directors were women? Zero judgement - I know I have struggled to find them to hire! My career has been exciting and diverse and I'm fortunate enough to have filmed adventure documentaries and brand films in the middle of the Atlantic, up mountains, in deserts and trekking through rainforests. I was often the only female and occasionally my ability to do my job was called into question on account of my gender. Now, before we blame the men, that has been a judgement made by other women just as often, why? Because we don't see enough of us in those roles so even us ladies slip into gender-bias, doubting our own ability to do the job! So, I made a commitment that every Wanderlust Action Films production would be at an absolute minimum 50% female crewed. This is not because I don't want men on our jobs, I have so many awesome male creatives I love working with - but - I'm in a position of privilege and have a wealth of knowledge to share, and I feel it is my duty to help inspire a generation of women to break into this career. Having said all of that, it is HARD to find women in those practical roles. SO how do we change this? And how do we find them? Well, Wanderlust Action Films offer mentorships, internships, job opportunities and training courses. Both the UK and Australia offices are led by females. How do your values align? If you'd like to support this mission and engage this female founded company, please do get in touch
