President and Partner at Ellerbrock-Norris | Co-Founder of LAUNCH | Co-Host of Getting Past the Premium Podcast
"Increasing your prices increases the perceived value from your client." - Takeaway from $100M Offers by Alex Hormozi. This one is sooooo interesting to me to think about how it relates to the Insurance Industry. Clients don't typically think about how paying more premium gives them more value. 😂 HOWEVER, what if they did? What if they knew that they were going to pay more to hire YOU? This is such a great thought experience. Think about your Value Proposition to the client and ask yourself: how much more in premium would a client be willing to pay to hire you? You aren't always going to have the lowest price (and you don't want to). You do want to be able to show the client outsized value for the increase in price. If you can do this I can almost guarantee you will win more deals than not. What are you doing today to have your clients pay MORE and still be begging to hire you???
