Elliott Hurst’s Post

Do you know your target audience or are you making assumptions? When you really know, your conversion rate and ROI will soar. When you guess, you'll see the same ho-hum results you've been seeing. A custom MicroModel Report is the gamechanger you need. With that report, we can build a #datalist for your next campaign that puts your message in front of the right audience. Imagine it. With Sabal Group, you don't have to just imagine it. You can live it! https://lnkd.in/gX8g5m9R #seniorliving #seniorlivingmarketing #Data

Interesting read. "Gen Z don’t define themselves by what you find on an ID, so audience profiling needs to move beyond age assumptions." Values and Beliefs are at the top of the list. Another key factor is their usage of AI. If you don't want to drown in a competitive jungle - It couldn't be a more important time to define your brand strategy and identity.

Adapting to Change: The latest research underscores how Gen Z is redefining the consumer journey, challenging marketers to innovate beyond the traditional funnel. As we embrace this shift, it's essential to understand the unique touchpoints and values that drive Gen Z's purchasing decisions. Redefining the rules: Gen Z is not just altering the marketing landscape; they're the cartographers of a new consumer atlas. Detailed insights from current U.S. youth research show that their purchase pathways are less linear, more value-driven, and heavily influenced by digital ecosystems. Unlike millennials, for whom the funnel was a guiding light, Gen Z demands authenticity, community engagement, and purpose from their brands. This paradigm shift towards more personalized, value-centric interactions calls for marketers to evolve with agility and foresight. As we witness the funnel transforming into a web of touchpoints, it's time to leverage technology and genuine narratives to engage with this emergent, influential demographic. #MarketingTrends #GenerationZ #ConsumerBehavior #InnovationInMarketing

🚀 NEW: US Generational Research Report – Out Now! 🇺🇸 📊 We’ve just launched our latest report diving into the subscription habits of 5,000 US consumers across Gen Z, Millennials, Gen X, and Boomers. Discover how each generation approaches subscription services, the pain points they face, and the game-changing role Super Bundling can play in solving their challenges. 💡 Whether you’re a content provider, telco, or subscription service, this report offers valuable insights to shape your bundling strategy and reach new audiences. Ready to unlock the secrets of generational subscription trends? Download this free report here 👉https://lnkd.in/eFxSRWWh 👈 #SubscriptionEconomy #GenerationalTrends #SuperBundling #Insights #CustomerExperience

To say that the usage habits are changing when it comes to Media and Entertainment would be the understatement of the century. And while this specific study focuses on the US audience it is a clear reflection of trendlines that are becoming sharper and sharper all around the world.

Wondering what type of subscription content your customer base is most likely to look for? This super interesting reading will give you some insights.... #banks #growth #loyalty

🧠 Do you know how different generations perceive algorithms? It will surprise you! A fascinating study by Archrival revealed some eye-opening insights into how #GenZ and #Millennials view algorithms and their role in shaping online experiences. 💡 Key findings: 🔸 Gen Z has immense trust in algorithms, with 57% believing algorithms understand their interests better than their own parents! They rely heavily on algorithms for personalized content and new product/experience recommendations. 🔸 Millennials, however, are more skeptical. Only 49% trust algorithms to deliver the right content and products. They prefer verifying information independently. So what does this mean for marketers? 👇 👉 For Gen Z, leverage personalized and targeted content powered by algorithms and data analytics. This enhances their user experience and drives conversions. 👉 For Millennials, prioritize transparency around algorithm processes. Foster trust by giving insights into content curation. Authenticity is key to overcome skepticism. Both generations value community and peer recommendations. Integrate user-generated content and social proof into your strategies to build brand credibility and loyalty. Intrigued to learn more about harnessing these generational insights? Read the full blog post linked in the comments. And what are your thoughts on navigating the #algorithm landscape?

Why is knowing your audience so important when running a competition? 👇 Tailoring your prizes to suit the preferences of your demographic is key. By understanding your audience, you can offer prizes that truly resonate with them. Depending on the demographic, different prizes cater to different age groups. For instance, while 73% of Gen Z and Millennials (ages 12 – 43) prioritise experiences over products, Generation X (ages 44 – 59) might lean towards preferring products over experiences 🎁 Therefore, you can craft competitions that speak directly to your audience, ensuring maximum engagement and satisfaction. For more information on how we can help you on your next competition, head over to our website - https://lnkd.in/eSGmVh6p

For brands focused on senior citizens, knowing what they genuinely want and need is essential – not just what you think they might. At MHN, we specialize in helping brands capture powerful insights from this golden demographic. Our opt-in panel of 5 million Americans allows brands to uncover their nuanced perspectives, preferences, and motivations. Think of it as the difference between guess and yes. Let's make it so you can confidently say "yes" to what will resonate and engage when you know. Ready to turn guesses into actionable insights? Let MHN’s robust panel guide you. #MarketResearch #SeniorAudience #CustomerInsights #QualitativeResearch #MHN #Marketing #BrandStrategy #FocusGroups

For brands focused on senior citizens, knowing what they genuinely want and need is essential – not just what you think they might. At MHN, we specialize in helping brands capture powerful insights from this golden demographic. Our opt-in panel of 5 million Americans allows brands to uncover their nuanced perspectives, preferences, and motivations. Think of it as the difference between guess and yes. Let's make it so you can confidently say "yes" to what will resonate and engage when you know. Ready to turn guesses into actionable insights? Let MHN’s robust panel guide you. #MarketResearch #SeniorAudience #CustomerInsights #QualitativeResearch #MHN #Marketing #BrandStrategy #FocusGroups