EllisDon Developments’ Post

In partnership with the California Restaurant Association, please use the link below to send your Assemblymember a quick pre-written note asking them to vote NO on SB 1272. SB 1272 (Laird) faces a big vote in the full Assembly any day now and we need some quick action to amplify our daily lobbying on the ground in the state Capitol.  SB 1272 will gut many gift card programs as it requires businesses, upon customer request, to cash out gift cards with a $25 value or less. Not only does this proposal undermine the gift giver’s intent (to provide a restaurant experience to someone), but it also would necessitate having larger amounts of cash on site in order to be ready to comply on any given day with an unknown number of people that may- or may not- request cash from you in exchange for their gift card of $25 or less. Act now: https://loom.ly/MukB-d0

Last week, our CEO, Rocío Liébana joined the panel discussion on Gift Cards and Payment Linked Offers by The Gift Club. The session was filled with very useful insights by industry experts (James Malia, Sina S., Alan Smith and Deepak P.) As a #retailer, gift cards can be a great tool for you to not only retain your current customers but also acquire new ones. #GiftCards can help you give your customers a special experience. From RLC's cumulative experience of over 3 decades and the very useful #knowledge shared by the panelists last week, we have put together 3 very important advice for retailers to improve their gift card program. If you want to learn more about Gift cards and how your brand can benefit from it, just drop us a note 👉 https://bit.ly/3tyFU4i

Send the message. Send the connection request. Send the ask. You never know until you try! What’s the worst thing they will do? Not respond? When you reach out to network, here are a few tips: 1. Have a purpose 2. State the purpose clearly and quickly 3. If you have a mutual or loose connection, mention it (quickly) 4. Don’t be demanding 5. If you are asking for time, offer to take them to coffee (same location) or to get them a $5 Starbucks gift card (different location) Good luck!

JOIN OUR FOOTY TIPPING COMPETITION FOR A CHANCE TO WIN! https://lnkd.in/gSRNMhn7 The AFL Footy Tipping competition runs from MARCH 7 – AUGUST 23, 2024. There are three (3) major prizes to be won: 1st prize - $3,000 in store credit or a $2000 gift card 2nd prize - $2,000 in store credit or a $1500 gift card 3rd prize - $1,000 in store credit or a $500 gift card The total value of the prize pool is $6,000AUD in store credit. The competition is available to AAD members and staff only. All AAD members must spend a minimum of $15,000 over the previous 12 months to enter and win. In the instance that an AAD Staff member wins, they will receive a gift card to half of the value mentioned above. Each prize is not exchangeable and cannot be taken as cash. AAD reserves the right at any time to verify the validity of entries and to disqualify any entrant who submits an entry that is not in accordance with this Competition.

When you're an early start-up without a bunch of case studies, it can be a risk to bring you on as a vendor. There are three ways you can limit the customer's risk by bringing you on (in order from best to worst for the seller): 1. Opt-out clause: If it doesn't work out after X number of days, the customer can opt out of the contract. Make sure you have a specific date here to limit your own exposure. 2. Money Back Guarantee (MBG): If the customer doesn't see value by X date, you will return their money. 3. MBG + More: Tim Ferriss wrote about this in The 4-Hour Workweek, where he offered a 100% MBG and sent a $10 gift card if it didn't work out. The idea of an MBG isn't as costly as most people think, especially if your product is decent. The return rate might be 2-3%, but overall, this is well worth the additional exposure, the opportunity for word-of-mouth advertising, and the chance to learn what your customers really think about you. P.S. If you haven't read The 4-Hour Workweek, it’s worth a read. Tim Ferriss was spot on in so many areas, predicting trends 10+ years before they became reality.

We invite all our valued partners and clients to participate in the annual CONTEXT ChannelWatch Survey. Your insights are invaluable in helping shape the future of the IT distribution market. Participate in the survey here: https://lnkd.in/deQHCyhH 🧐 What is the CONTEXT ChannelWatch? The CONTEXT ChannelWatch Survey is a globally recognized annual study that gathers opinions from IT resellers worldwide. Conducted by an independent research company, it helps us track market trends and identify actionable improvements. 🔍 Why Should You Participate? Voice Your Opinion: This is your chance to share your thoughts on distributors' and IT vendors' performance. Influence the Market: Your feedback directly impacts how distributors and vendors tailor their offerings. Win a Prize: By participating, you can win a €170 Amazon gift card! Your participation makes a difference! Click the link below to start the survey and help us drive positive change in the IT distribution landscape. #channelwatch #ITdistribution #distribution #technology

Retail media veteran or retail media curious? If you work in Australia for an agency or brand spare 5 mins to complete the latest IAB Australia State of the Nation report. You will receive the full report which will provide valuable market intelligence and benchmarks - as an added bonus you can enter the draw to win $250.

Hey there, keen industry influencer! DP World and the Journal of Commerce have teamed up to conduct a survey on the impacts of market forces on intra-Americas trade. Your insights are like gold dust for us, and your participation will help shape our upcoming report. Just as a little cherry on top, every survey participant gets a shot at nabbing a $100 Amazon gift card. Your input is absolutely critical for us to provide an accurate industry analysis. You can dive into the survey by clicking here: https://lnkd.in/gwybkacw

We hope you all had a fantastic Easter weekend! 🐰🐣 Transform off-peak lulls into opportunities with gift cards! Whether it's the post-holiday season for hotels, the winter for zoos, or the quiet months for retail, every business faces slow times. These periods might challenge sales, but they're perfect for focusing on your gift card programme. Gift cards can significantly boost footfall and sales when you need it most. Let's make the most of these quieter times. Savvy's here to show you how gift cards can turn slow seasons into growth opportunities: https://lnkd.in/eqRMzgzw #WinWithSavvy

GCVA Members 📣 The GCVA September Consumer report is out now. Take a look at our topline findings below: - 30.3% of UK consumers purchased gifts of any form over August 2024. - Online Channels will grow by 2.8% in 2024 following a rise 0.6% in 2023. - Demand for experience related gift card types boosted by ‘day-cations’. - 26.5% of those that purchased gift cards for someone else cited to ‘support local businesses or my local highstreet’. - Among purchasers, 20.1% bought a gift card through an employee benefits programme. Head to the Knowledge Hub to read the full report: https://lnkd.in/e7gsQRUZ Not a GCVA member? Apply below: www.gcva.co.uk/apply #GCVAmembers #GCVAresearch #GCVAdata #Consumerreport #retailspending #giftcards