Elouise Mugridge’s Post

What a great list of Marketing Maxims. Well done Markairn T. No need to summarize, give it a read. When you lead off with Ries & Trout, it's easy to hold my attention! #marketing https://lnkd.in/gYksGgRS

"🏆 Crafting a winning marketing plan is like navigating a treasure map – each step brings you closer to gold! 🗺️🌟 #MarketingPlan #BusinessGrowth" "🚀 From target audience to killer content, our step-by-step guide to a winning marketing plan is your rocket fuel to success! 📈🔥 #MarketingStrategy #WinningPlan" "💡 Ready to create a marketing plan that slays the competition? Our step-by-step guide is your secret weapon for dominating the market! 🌟💪 #MarketingTips #GameChanger"

Marketing says, “Buy what we sell.” PR says, “Get to know us.” They are two sides of the trust-building coin. And the right PR plan puts your message in trusted media outlets, giving your marketing team content for: 1. Email newsletters, to increase open and click-through rates. 2. Website content, to increase SEO and improve user experience. 3. Social media posts, to increase followings, engagements, and clicks. 4. Presentations, reports, and handouts for third-party validation of your claims. Most companies know the value of marketing. How can PR make your content pop in the right places to reach the right people, and make your marketing even better? #PublicRelations #MarketingStrategy #PR #Marketing

Marketing says, “Buy what we sell.” PR says, “Get to know us.” They are two sides of the trust-building coin. And the right PR plan puts your message in trusted media outlets, giving your marketing team content for: 1. Email newsletters, to increase open and click-through rates. 2. Website content, to increase SEO and improve user experience. 3. Social media posts, to increase followings, engagements, and clicks. 4. Presentations, reports, and handouts for third-party validation of your claims. Most companies know the value of marketing. How can PR make your content pop in the right places to reach the right people, and make your marketing even better? #PublicRelations #MarketingStrategy #PR #Marketing

At Optimal Reach Media, we understand that genuine connections are the cornerstone of effective marketing. By harnessing user-generated content (UGC) in our video marketing strategies, we're inviting authenticity into every campaign. Our streamlined submission and curation process ensure that integrating UGC isn’t just genuine; it’s seamlessly manageable. Empower your customers to become your storytellers. #LeadersInUGC #AuthenticMarketing #EffortlessCuration Elevate your brand with authenticity. We make marketing not your problem. https://lnkd.in/euyRyS-8

📱My social media strategy (no patents, no fluff): ♻️ Reduce – don't create a new content stream until you've communicated across teams to find out what content already exists ♻️ Reuse – everyone operates with short term memory online. If it's 3 months or older, you're safe to repost it ♻️ Recycle – Long form newsletters, website copy, and other people's posts that mention your brand are perfect material to turn into social posts – get creative and turn the old into something new #socialmedia #socialmediastrategy #marketing #reducereuserecycle

Marketing says, “Buy what we sell.” PR says, “Get to know us.” They are two sides of the trust-building coin. And the right PR plan puts your message in trusted media outlets, giving your marketing team content for: 1. Email newsletters, to increase open and click-through rates. 2. Website content, to increase SEO and improve user experience. 3. Social media posts, to increase followings, engagements, and clicks. 4. Presentations, reports, and handouts for third-party validation of your claims. Most companies know the value of marketing. How can PR make your content pop in the right places to reach the right people, and make your marketing even better? #PublicRelations #MarketingStrategy #PR #Marketing

A common pitfall of PE marketing is "marketing to the void." Marketing to the void means you create some form of marketing material, publish it on your site/social media, then pray the algorithm gods get that content in front of people you care about. Frankly, that's not going to happen. There's too much material out there that if you don't actively promote to prospects, they'll never see it. Here's what you should do instead of marketing to the void: 1️⃣ Create a list of contacts you want to reach out to 2️⃣ Produce some form of marketing material (a website, a PDF, an article) 3️⃣ Market that content directly to your list (e.g. email, LinkedIn matched audiences) Don't just send your marketing materials out on one channel—send on multiple. That way you're more likely to get a touchpoint. #contentmarketing #privateequity

The beauty of social content is that it's often very dynamic. What may not work on YouTube, might thrive on YouTube Shorts, IG Reels or TikTok. That's why incorporating your YouTube marketing strategy into your overall social media strategy is such a great optimizer. Learn the top three tips for optimizing your YouTube marketing strategy in this three-minute video:

The beauty of social content is that it's often very dynamic. What may not work on YouTube, might thrive on YouTube Shorts, IG Reels or TikTok. That's why incorporating your YouTube marketing strategy into your overall social media strategy is such a great optimizer. Learn the top three tips for optimizing your YouTube marketing strategy in this three-minute video: