🎬 Cue the behind-the-scenes moments! Because sometimes the best part of the process is when things don’t go exactly to plan. Here’s a peek at our Melbourne bloopers reel—keeping it real, every step of the way. Want a team that’s fun, driven, and knows how to make your brand shine? DM us—we promise the final cut will be blooper-free! 😉 Elysha Stephens #marketingagency #behindthescenes #bloopersreel #digitalmarketing #socialmediamarketing #contentcreation #creativeprocess #brandstrategy #melbournelife #marketingtips #funatwork #videomarketing #reellife #socialmediastrategy #creativeagency #digitalcreators #socialcontent #australianbusiness #marketinglife #teamwork
ELY Marketing’s Post
More Relevant Posts
-
Co-Founder & VP Partnerships and Growth | AI Research & Product Dev Platform I EIR I Mentor
After spending hours crafting a brief, I was going to post about the process… and then I came across Andrew Tindall’s breakdown of marketers' communication challenges. He nailed it better than I ever could. So, here’s a sheer lazy repost—because why mess with perfection? We've all sat through those meetings, where "targeting Gen Z" becomes a catch-all solution and "going viral" is treated as a legitimate strategy. But effective briefs set the stage for impactful outcomes and this post is a great reminder of how simplicity often trumps complexity. I’ve come to appreciate the importance of crafting effective briefs thanks to insights from Azhar Khan and lessons from Mark Ritson. Thanks for sharing this, Andrew Tindall! #productmarketing #marketingstrategy #marketinginsights
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
Charlie XCX's creative brief for brat Vs how a marketer would write it. This is probably the most effective brief in the world, given brat's success compared to the relatively small budgets. It has the essence of Mick Jagger's famous brief to Andy Warhol. I spun this into something fun to shine a light on the work done by Mark Ritson & BetterBriefs. Did you know... - 80% of marketers think they are good at writing briefs, 10% of agencies agree - Only 6% of agencies are clear on the strategy shared in a brief - (My favourite bit) Only 38% of agencies are clear on the target audience from a brief, and 34% of marketers aren't clear on it themselves (!!) Some shockingly bad realities. But they've made 'The Best Way for a Client to Brief an Agency' PDF totally free via the IPA (Institute of Practitioners in Advertising) here: https://lnkd.in/ezZvWjh5 I share #advertising and #marketing insights daily, follow for more.
-
-
Check out our mouthwatering video ad for Fresh Lemonade, featuring our vibrant branding in action! 🎥🌟 Get ready to be refreshed and inspired. 🍹 Share the zest with your friends and spread the summer vibes! #BrandVideo #CreativeAdvertising #PackagingDesign #CreativeBranding #BrandStory #MarketingStrategy #DigitalMarketing #ContentCreation #SocialMediaMarketing #CreativeAgency #AdvertisingAgency #BrandIdentity #VisualMarketing #BrandBuilding #BrandIdentityStories #CreativeJourney #PopcornBrandingAgency
-
By now we've all seen and love the brat brief, but let's have another look at the stats Andrew Tindall reminds us of ... - 80% of marketers think they are good at writing briefs, 10% of agencies agree - Only 6% of agencies are clear on the strategy shared in a brief - Only 38% of agencies are clear on the target audience from a brief, and 34% of marketers aren't clear on it themselves ... let's all endeavour to brief better in 2025. Explain less, excite more.
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
Charlie XCX's creative brief for brat Vs how a marketer would write it. This is probably the most effective brief in the world, given brat's success compared to the relatively small budgets. It has the essence of Mick Jagger's famous brief to Andy Warhol. I spun this into something fun to shine a light on the work done by Mark Ritson & BetterBriefs. Did you know... - 80% of marketers think they are good at writing briefs, 10% of agencies agree - Only 6% of agencies are clear on the strategy shared in a brief - (My favourite bit) Only 38% of agencies are clear on the target audience from a brief, and 34% of marketers aren't clear on it themselves (!!) Some shockingly bad realities. But they've made 'The Best Way for a Client to Brief an Agency' PDF totally free via the IPA (Institute of Practitioners in Advertising) here: https://lnkd.in/ezZvWjh5 I share #advertising and #marketing insights daily, follow for more.
-
-
Marketer. Innovator. Lives to see branding+design+sustainability done right. Ex-Marketing Director @ Unilever & SharkNinja. Founder of The Better Alternative brand consultancy.
And here in a nutshell is why creative briefing templates so often cause the bold initial excitement of the opportunity to default to cold and clinical marketingspeak. Not to say all templates are bad... but inspiring folks through by-the-numbers filling out of xls-inspired formats seldom leads to great. #thebetteralternative #thestatusquoistheretobechallenged
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
Charlie XCX's creative brief for brat Vs how a marketer would write it. This is probably the most effective brief in the world, given brat's success compared to the relatively small budgets. It has the essence of Mick Jagger's famous brief to Andy Warhol. I spun this into something fun to shine a light on the work done by Mark Ritson & BetterBriefs. Did you know... - 80% of marketers think they are good at writing briefs, 10% of agencies agree - Only 6% of agencies are clear on the strategy shared in a brief - (My favourite bit) Only 38% of agencies are clear on the target audience from a brief, and 34% of marketers aren't clear on it themselves (!!) Some shockingly bad realities. But they've made 'The Best Way for a Client to Brief an Agency' PDF totally free via the IPA (Institute of Practitioners in Advertising) here: https://lnkd.in/ezZvWjh5 I share #advertising and #marketing insights daily, follow for more.
-
-
Every brief is different, and so much creativity in structure and wording can get lost amid stiff terms and predefined templates. ready for a BRAT 2025 ⛳️
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
Charlie XCX's creative brief for brat Vs how a marketer would write it. This is probably the most effective brief in the world, given brat's success compared to the relatively small budgets. It has the essence of Mick Jagger's famous brief to Andy Warhol. I spun this into something fun to shine a light on the work done by Mark Ritson & BetterBriefs. Did you know... - 80% of marketers think they are good at writing briefs, 10% of agencies agree - Only 6% of agencies are clear on the strategy shared in a brief - (My favourite bit) Only 38% of agencies are clear on the target audience from a brief, and 34% of marketers aren't clear on it themselves (!!) Some shockingly bad realities. But they've made 'The Best Way for a Client to Brief an Agency' PDF totally free via the IPA (Institute of Practitioners in Advertising) here: https://lnkd.in/ezZvWjh5 I share #advertising and #marketing insights daily, follow for more.
-
-
A highlight reel I created for a brand I work with. It’s fun working with different brands and industries, as I get to meet so many awesome people. . . #MontanaContentCreator #SocialMediaManagerMT #MontanaMarketing #ContentCreation #DigitalMarketing #MontanaInfluencer #BrandBuilding #SocialMediaStrategy #MontanaBusiness #ContentStrategy #CreativeServices #MontanaEntrepreneur #EngagementBoost
-
Big things are happening! We’ve brainstormed a #uniqueadvertisement idea that’s sure to captivate and inspire 💡✨, and we can't wait to share this journey with you. Stay tuned for more updates! 🚀 . . . #AdCreativity #MarketingMagic #ComingSoon #AdvertisingIdeas #CreativeVision #Inspiration #BigThingsHappening #CreativeJourney #InspirationUnleashed #InnovativeIdeas #StayTuned #ExcitingUpdates #BrainstormingSession #CaptivatingContent #AdvertisementMagic #FutureOfAdvertising #DreamBig #MarketingInnovation #CreativeMinds #InspireAndCreate #JourneyToSuccess #UnleashYourCreativity #NextLevelMarketing #IdeasInMotion #WatchThisSpace #GetReadyForIt #creativemarketing #marketingtrends #digitalmedia #boomsadigital
-
-
Don't miss out on this AWESOME opportunity. Our Founder, Traci Terrick is the powerhouse behind Poppy Creative Agency as well and offers an awesome six-month marketing program called Artist to Watch. Our Podcast Co-host @shellywaldman also contributes her super power's as a coach to this program too! Their doors close tomorrow for the next CoHort and we don't want you to miss out on all the offerings. See below for highlights of this program: Tailored Marketing Strategies: Our coaching is specifically designed for commercial photographers, ensuring that the strategies you learn are directly applicable to your niche. Proven Success Stories: From this cohort, Rowa learned how to ask better questions when leads come in, which led to more money in her pocket; Krista was successful in transiting from being a full-time in-house photographer to onboarding that brand as a client and charging more; Matt was able to leverage the marketing efforts through his custom built list to get in front of his dream clients and get on their radar; Nikki revamped her website to focus on her new location and developed a marketing plan that she’s now know how to manage. Live Office Hour Sessions: Get your burning questions answered in real-time during our live monthly sessions. It's the perfect opportunity to dive deeper into your unique challenges. There is a 1:1 call each month with Traci and a monthly office hours group call with Shelly. Plus there is a private Slack channel where you can post questions, share wins all week long. Exclusive Resources: Gain access to a growing list of resources that will streamline your marketing efforts and save you valuable time. The doors to submitting your application for this transformative program close on July 22 at 5pm ET, and we'd hate for you to miss out. https://lnkd.in/eTe5i6zA #networking, #community, #commercialphotographers, #advertising, #coaching, #education, #mentors, #support, #accountability
-
I guide business owners in crafting brand videos using six storytelling ingredients to drive action 🎬📸
Here’s our team at the end of a 10-hour shoot—we were lucky to wrap up that early! 😪 Did you know a typical video production day lasts 12-15 hours? 🤯 Often, these long hours result in a 30-second commercial based on abstract concepts, leaving you wondering, “What product were they selling?” 🤔 Simplifying your approach can reduce production time from 15-hour days to a single 8-hour day, lowering costs. By focusing on key elements that drive purchases, you can attract high-quality leads and keep your investment at a comfortable level. • • • #VideoProduction #MarketingTips #ContentCreation #CommercialShoot #Storytelling #DigitalMarketing #BrandBuilding #CreativeContent #MarketingStrategy #Advertising #BusinessGrowth #SocialMediaMarketing #VisualStorytelling
-
-
I help the commercial building trades ditch the blah blah corporate BS making them blend in and become an accidental commodity!💥 Be clear, consistent and look as credible as you are IRL❗️Confused prospects don't buy!
Halloween PSA: Don't let your brand be a marketing nightmare! This season, ask yourself: Is your website haunted by outdated design and ghostly content? At Branding & Beyond, we specialize in revitalizing bland branding for commercial building trades. We'll help you ditch the "blah blah bullsh*t" and craft a visual identity that gets you noticed and hired. Don't let your competitors thrive while you're stuck in the shadows of your industry. Remember, being an "Accidental Commodity" is a fate worse than any marketing mishap. Let's chat and turn your brand into something truly impressive. Branding & Beyond: We don't just make pretty websites. We build brands that stand out and endure. Ready to end the nightmare? Let's talk and watch your competition shiver. #brandingbeyond #tracyosh #beyondthebs #marketingstrategy #marketing #branding #brandstrategy #happyhalloween
-
