Elyse (Adler) Stoner, DES’ Post

In response to the latest Operation Plate Licker video, Angela York says: "As a consumer it’s a huge pet peeve of mine to go to a website and see inaccurate or outdated information. To me, it’s a sign of lack of detail and not caring. If you can’t update your website with current information don’t have it at all or keep it evergreen." Watch this video to see what she's talking about. #EventAdvisors #FinServEvents #RegistrationTips

Follow these best practices to write an invitation that gets a sell-out crowd at your next event. Do not say "Please join us." Do not beg for attendance. Instead, use active verbs like Hear, Learn, Review, Get an update. Highlight access to a BIG NAME in the industry. Indicate interaction with the speaker(s) through a Q&A segment and networking after the presentation. Indicate the DAY of the week and the DATE to make it easy for guests to check their calendars: Thursday, December 5. State the fee up front, so people do not click to register and then get sticker shock. More best practices here: https://lnkd.in/eBUNF7E #invitation #event #marketing

Before the event: Set the foundation for success Event life cycle step 1: Determine goals and objectives What is your event’s purpose? Defining your why gives you direction for everything else you do, from choosing a ticketing partner to setting attendance and profit goals, to going after sponsorships and vendor partnerships. Event life cycle step 2: Put together a working budget and price your event If you’ve planned a specific event before, you can start with your budget from last year. If you’re putting on a new event, make educated guesses and use this event budget template to get started. This is also the time to set your ticket prices to make sure you’ll make enough to at least break even and, ideally, make profit.

Invitation tips to get a sell-out crowd at your next event. Do not say "Please join us." Do not beg for attendance. Instead, use active verbs like Hear, Learn, Review, Get an update. Highlight access to a BIG NAME in the industry. Indicate interaction with the speaker(s) through a Q&A segment and networking after the presentation. Indicate the DAY of the week and the DATE to make it easy for guests to check their calendars: Friday, August 16. More best practices here: https://lnkd.in/eBUNF7E #event #marketing #marketingtip

Since Julius dropped his newsletter this morning, chock full of great advice on how to accelerate registration (and if you're not subscribed, I'm sorry, you should go right now), I figured I'd drop some advice too. Except this time, it's how to run events that are guaranteed to make your future ticket sales harder! Why? Because it's 2024, and it's time to evolve event formats from the traditional "eight tracks and bathroom breaks that double as networking breaks." Look, getting butts in seats is hard enough. Everything (including this post!) is competing for your attendee's attention. FOMO isn't working. Early birds are tired. Your event needs a super-compelling reason to pull people away for a few days from their work, their families, and their lives. This guide has three strategies guaranteed to turn your attendees off and make your event memorable for all the wrong reasons.

𝐈𝐟 𝐲𝐨𝐮 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐬𝐨 𝐦𝐚𝐧𝐲 𝐥𝐞𝐚𝐝𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐞𝐯𝐞𝐧𝐭, 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 $$$, 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲… There is a biggest myth in the market that you require huge crowds to make your event successful A BIG NO… If you are hosting an event with fewer attendees but these are QUALITY people, it can also be successful… As you focus more on bringing quality people to your virtual event, you can hit your highest cash months 🔥 The people who are now registered are more committed even when they can’t watch the Live session, they watch the replays and really get what you teach 🔥 Also, more people will sign up for your paid program during the event week without sales calls. So the quality of your audience will increase, parallel to the conversions! Live Virtual events have always been a great tool if you want to grow your business and in this environment it’s even better! If you’re doing events and can only get maybe a dozen people registered for it, don’t give up – your next clients will come from those people who are committed for your event. Just to make sure you have the right framework and elements inside, and you’re gold! If you want help on what kind of framework to put together and want elements to include before, during and after your event so you can have higher conversions, comment below and I will see how we can help you 🙌

Event planning isn't easy. Especially when it's the biggest event of the year for the Franchise Brokers Association. Brianna LaCaruba knew she wanted to increase attendance to sessions, collect photos from attendees, and increase the response rate to the post-event survey. Her plan? Keep it simple. Send texts. It worked. She increased post-event feedback by 20% and collected 1,000+ event photos from attendees. People were even pulling her aside at the event to say how much they appreciated the reminder texts about upcoming sessions. Here are her top 5 lessons for other event planners are considering using texting at their events. Read more at the link in the comments.👇

“You’ve probably heard the phrase, “Your network is your net worth.” But have you ever seen it in action? We did… at last year’s Client Ascension event. Michael, one of the attendees, had a single conversation with Matt Lucero that helped him 10x his business and sign four clients in just one month. Michael’s story is a great example of how one connection can completely change your business. It wasn’t just luck. It’s about being in the right room with the right people. And that’s exactly what we set up at Client Ascension’s annual event. We create the kind of environment where these high-value interactions happen naturally and can lead to big changes for you. But that’s not the only reason to attend this year’s event in Tampa on October 26th. Here’s what you’ll experience: 1) Top floor views of Tampa 2) Networking on a 180-foot yacht 3) 120+ agency owners crushing $10k-$300k/month 4) Open bar (need I say more?) And we’ve lined up some incredible speakers: 1) Jeremy Newsome 2) Taylor Welch 3) Mario Lanzarotti Ticket breakdown: Standard Ticket ($1,000) includes: → Full-day event access (Oct 26th)  → After party on the yacht (open bar)  → Breakfast, lunch, and dinner  → Keynotes from top industry leaders  → Networking with over 100 agency owners and coaches  → Free Client Ascension merch & custom cigars VIP Ticket ($3,000) adds: → Extra full-day event on October 25th  → After party at a beer garden (open bar)  → Exclusive breakout sessions with Client Ascension coaches  → Small group networking (there are only 6 VIP tickets left!) Don’t miss out and grab your ticket: https://lnkd.in/eR4pWWh6 If you have any questions about the event or ticket options, feel free to message me. Can’t wait to see you in Tampa! 

Here are some solid IRL examples of using #SMS communications in event planning and execution. Excellent ideas and strategies from an event planner who uses Sinch SimpleTexting...

Events are not over, even if they are over. 50% of the work is over when the event is over. 50% of the work starts after that. Event marketers understand this all too well. After the event is done, they have to: 1. ensure all leads are followed up properly 2. content from the event finds its stride 3. learnings from this event can be applied to the next events. And let's not even talk about the logistics. That deserves another post of its own. This Thursday, as we bring the curtain down on the Events About Events series, it is only apt that we talk about what to do once your event is over. And to make it worth your time, we have Sanjib Kalita Morgan J Ingram, Nick Bennett, and Jason Widup bring their experience in a crisp chat. When: Thursday, 25th Jan at 1 PM ET Where : https://lnkd.in/dpD8yvsu See you there! #events #content #eventaboutevents