The shift towards CTV is evident, with 75% of the US population anticipated to watch over-the-top video this year, according to EMARKETER. Access exclusive articles, reports, and webinars from MNTN all in one place. Stay informed and get ahead of the trends. Explore Insights: https://lnkd.in/g2EbB97G #CTV #Streaming #TVAdvertising
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Download the latest report CTV ad-effectiveness benchmarks from DISQO via Ad Age: Compare the lift performance and outcomes of brands in the advertising world’s fastest-growing channel of CTV. https://lnkd.in/ebUSSE2e #CTV #connectedtelevision #CTVadvertising #FAST #streaming #connectedTV #mustread
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Marketing Technology Insights New Wurl Report: CTV Engagement Hits Peak-Pandemic Levels #Wurl #CTV #ConnectedTV #MediaTrends #DigitalEngagement #Streaming https://lnkd.in/d-kfUTF3
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📺 78% of advertisers plan to run CTV ads in the next 2 months. Do you? Discover more stats & how CTV is ushering in the new golden age of television in our infographic below. Also, learn more about what it is, why it's important, & how to buy CTV ad space in our complete CTV guide. ➡️ https://buff.ly/3Ph2H0y #digitalmarketing #ctv #ott #connectedtv #streaming #digitaladvertising
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The NEW 🇦🇺📊 H1 2024 Australia State of Viewership Report 📊🇦🇺 is here! This comprehensive report is built off of analysis of over 3 billion hours of linear and streaming to bring you the insights you need to find and reach your audiences. Want a taste? Linear reach just hit a three year low 😱. Download now to see more of the latest data to inform your holiday campaigns: https://lnkd.in/gU3bk2Ur #SambaTVInsights #Australia #TVData #Linear #Streaming #AdvertisingStrategy
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Coincidence? We think not. VISTA is indeed an innovative "cocktail" of key DMP+DSP+SSP features, purpose built for #CTV publishers to maximize value, frequency, and reach from CTV audiences. Learn more @ https://lnkd.in/gQF-SmHP #OTT #streaming #adtech #digitaladvertising #avod #FASTtv
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With the average home using around seven streaming apps and over 25% of households utilizing ten or more, it’s clear that viewers are spread across multiple platforms. For local advertisers, this means placing ads on just one or two #streaming platforms won't deliver the necessary reach or scale. Learn more: https://lnkd.in/ecHhkSfc #Streaming #DontGetLeftBehind #Premion #OTTStreaming
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👨🍳 The secret recipe to a successful streaming campaign—unveiled. As featured on Yahoo Finance (https://lnkd.in/eswmrrhD), our exclusive guide for marketers reveals six key ingredients backed by custom research, from engagement opportunities to innovative ad formats. Get a taste now 🍽️ https://lnkd.in/eC6jNDse #Streaming #TVAdvertising
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Headed to CTV Ad Days? We'll see you there. 👀👋 Make sure to tune in to Dave Clark, Jenny Burke, Natalie Gabathuler-Scully, Adam Markey, and Julie Clark as they discuss the latest developments in CTV advertising. 📺 #adtech #ctv #connecrtedtv #FAST #streaming #sports #firstpartydata #programmatic #nativeadvertising #digitaladvertising #CTVAdDays https://lnkd.in/dcujsQUZ
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The CTV market is entering a period of uncertainty with the deprecation of cookies and the unreliability of IP addresses as persistent identifiers. Join EMARKETER’s Meet the Analyst Webinar with Evelyn Mitchell-Wolf, made possible by Attain, and get top strategies to address these measurement challenges. Join Us: https://lnkd.in/gQXg86t2 #TVadvertising #admeasurement #upfrontweek #CTV #streaming
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Some good news in the New Year for advertisers! The cost per thousand impressions on the top streaming services is narrowing. The average CPM between the four top services has dropped from $35.06 in Q4 2022 to $21.73 in Q4 2023. What does that mean for advertisers? If this trend continues, platforms that were once out of reach due to high CPMs, may now be an option. And, with the CPM gap narrowing, you'll get more impressions for less money! We are here if you want to chat about advertising through these and other streaming services! #streaming #ott #mediabuying #advertisingagency Source: eMarketer
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