EMARKETER’s Post

Here is an excellent Nielsen primer on Retail Media Networks(RMN). According to eMarketer, RMN spend will account for 20% of global digital media spend this year. Because it combines elements of media and trade, having the right sales and exposure data as well as the right approach is critical to measuring RMN spend as accurately as the rest of your marketing channels. Reach out if you want to find out if you are doing everything you can to optimize your RMN investment. #MMM #MarketingMixModeling #Optimize #ROI

Search ➡️ Social ➡️ Commerce Does retail and broader commerce media have the potential to be the largest form of performance media? What are your thoughts on the next wave of media? Read our blog post and let us know below 👇🏽 https://lnkd.in/esKx6nht

Dive into the evolving world of Retail Media Networks! This webinar explores how giants like Amazon and Walmart Connect leverage customer data for targeted ads. Learn about the anticipated surge in retail media ad spend and how it could impact ad futures. #RetailMedia #MarketingInsights

The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage

It seems like a lot of agencies are targeting vendor central brands, or brands that used to be vendor central. Introducing SmartScout's historical seller data. We added a this tool to help you see how strong of a relationship a brand has had with amazon over time. How would you use this data?

ICYMI: The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage

FYI: The Top 8 Retail Media Networks for Advertisers In 2024 (Adweek): By Kathryn Lundstrom, editor, Adweek. Top RMNs by scale, targeting, measurement and ROAS. To help simplify this burgeoning landscape, ADWEEK compiled a list (in alphabetical order) of the most important retail media networks for advertisers to know in 2024, based on conversations with experts, analysts and the retailers themselves. For a deeper dive into specialty […] #DOOH #digitalbillboards #digitalsignage

How Gen Z shopping behaviors can influence retail media: think social media search, in-store tech and video ads https://bit.ly/42RpkgP

Something to think about...   Facebook and Instagram were down for a couple hours today. Thousands and thousands of businesses had ads running to reach consumers across the country and they were dark. Sure accidents happen, but...   ·       What effect did that have on those businesses and the local economies? ·       How about yours? ·       What if that breakdown was 2-3 days or 2-3 weeks? ·       What would you do?   Using multiple media types insulates businesses from events like today's outage, but also gives you an opportunity to reach more of the right consumers to drive the action you need...and drive more sales too! ·      How so?   *A 2022 Vericast Survey showed that campaigns with 3 or more media types were 494% more likely to get sales vs single channel.   If you want to learn about ways to diversify your targeted media shoot me a message anytime. I am here to help with a portfolio of data driven products to give you the results you need! Reach out any time! #WeAreVericast #DiverseMedia #omnichannelmarketing

Did you know your products can show up for free on Google Shopping in multiple countries? Learn how to get your products on Shopping free listings in multiple countries and how to set up the right location targeting for your Shopping ads, so as to spend your ad budget wisely.