📈 Digital ad spending continues to charge forward, but not every industry is created equal. Join us next Friday for an exclusive webinar featuring EMARKETER’s Chief Content Officer, Zia Daniell Wigder, and Principal Forecasting Writer, Ethan Cramer-Flood, where they'll answer these questions and more: ✅ Which industries are growing their ad spending faster or slower than the average, and why? ✅ How are industries dividing their ad budgets among various formats, channels, and devices? ✅ Which sectors are over indexing on social spending, and why? Register here to save your spot: https://lnkd.in/eh2a2sTY #digitaladvertising #advertising #adspend #webinar
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📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
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📲 On today’s episode of the Behind the Numbers #podcast, we discuss how much time #GenZ are actually spending on their smartphones, the less discussed places #Millennials are spending their #socialmedia time, and more. 🎙️ Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson: https://lnkd.in/eJGpM57F
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🚨 The EMARKETER Summit returns on Friday, November 1! 🚨 Here’s a sneak peek at the agenda—register here to save your spot: https://lnkd.in/e_fsNyMt 🌟 𝐊𝐞𝐲𝐧𝐨𝐭𝐞: 𝐓𝐡𝐞 𝐁𝐢𝐠 𝐓𝐫𝐞𝐧𝐝𝐬 𝐭𝐨 𝐖𝐚𝐭𝐜𝐡 𝐢𝐧 2025: EMARKETER’s Principal Analyst Sarah Marzano and Senior Analyst Evelyn Mitchell-Wolf will walk you through what’s coming—and what’s worth watching. Plus! A special fireside chat with StackAdapt CMO Ryan Nelsen. You won’t want to miss his take on the future of digital. 🗣️ 𝐀𝐧𝐚𝐥𝐲𝐬𝐭-𝐋𝐞𝐝 𝐏𝐚𝐧𝐞𝐥𝐬: 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐌𝐞𝐝𝐢𝐚'𝐬 𝐌𝐨𝐦𝐞𝐧𝐭: 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐍𝐞𝐰 𝐂𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐭𝐨 𝐃𝐫𝐢𝐯𝐞 𝐒𝐚𝐥𝐞𝐬 PepsiCo, IAB, and Fluent, Inc experts will unpack industry platforms, non-endemic ads, and more with Principal Analyst Sarah Marzano. 𝐂𝐌𝐎 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐞𝐬 𝐢𝐧 2025: 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐀𝐈 𝐚𝐧𝐝 𝐏𝐫𝐨𝐯𝐢𝐧𝐠 𝐑𝐎𝐈 CMOs at Made by Nacho and Therabody will tackle big questions, from generative AI to ROI measurement, with Principal Analyst Kelsey Voss. 𝐈𝐧𝐝𝐞𝐬𝐭𝐫𝐮𝐜𝐭𝐢𝐛𝐥𝐞 𝐃𝐚𝐭𝐚 𝐚𝐧𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 2025 Principal Analyst Yory Wurmser and leaders from CP Skin Health Group and Eli Lilly and Company will share their top tactics for staying ahead. 🔍 𝐃𝐞𝐞𝐩-𝐃𝐢𝐯𝐞 𝐒𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐓𝐡𝐞 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐑𝐞𝐭𝐚𝐢𝐥 𝐑𝐞𝐧𝐚𝐢𝐬𝐬𝐚𝐧𝐜𝐞 Placer.ai’s Ethan Chernofsky will cover the surprising rebound of brick-and-mortar stores. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 MNTN’s Lauren Reedy will dive into what’s driving CTV growth in 2025. #EMARKETERSummit #DigitalMarketing #Marketing #Advertising #CommerceMedia #CTV #2025Trends
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🎙️ On today's episode of the Behind the Numbers #podcast: 👓 Why a surprising amount of people think #Meta's Orion smart glasses are the future of computing 🗞️ Whether people will turn to #Amazon for live #news ❓ What's happening to the middle of the market 📺 Why screensaver ads can have a significant impact and more! Watch the full episode featuring director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens: https://lnkd.in/ese2yVmH Made possible by TikTok for Business
Weekly Listen: Meta's Orion Smart Glasses as the Future, Amazon's Live News Move | Oct 4, 2024
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On today’s episode of the Behind the Numbers #podcast: 🤖 The impact of California not signing a controversial AI bill into law 🤖 What to watch for next in terms of state or federal AI rules 🤖 How OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model Tune in to host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the full discussion: https://lnkd.in/edbuKsWi #AI #artificialintelligence #OpenAI
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Advertiser interest in first-party data, buy now, pay later platforms, and other factors are driving the next phase of affiliate marketing growth. Register for our Meet the Analyst Webinar, made possible by Awin Global, to learn how publishers and advertisers are navigating the shifting affiliate marketing universe. Register: https://lnkd.in/gNVmgDpQ #affiliatemarketing #data
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📢 Happening Now: https://lnkd.in/g62b8JN2 Join our Field Guide Webinar, made possible by LiveIntent, Inc., to explore non-cookie identifiers and advanced solutions.
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📈 Digital ad spending continues to charge forward, but not every industry is created equal. Join EMARKETER’s Chief Content Officer, Zia Daniell Wigder, and Principal Forecasting Writer, Ethan Cramer-Flood, for a special fireside chat to see how sectors like retail, CPG, financial services, and telecommunications stack up. You'll gain insights into spending trends for display, search, social, and mobile through 2025; the impact of political spending on forecasts; how telecom and other industries are over-indexing; and much more. Register here: https://lnkd.in/efQusDfE #advertising #digitaladvertising #adspend #webinar
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