Our verdict based on some hard facts.... on the impact The Peninsula hotels will have on the 5 star hotel market in London, see prior post introduction / context:
https://lnkd.in/gHajbNer
The impact to the RevPAR and RGI for the 33 hotels nearby The Peninsula will be significant.... Why?
1. The Peninsula Hotel decided to create a "league of their own", positioning themselves well above the rest.... for the next 365 days. The Peninsula has positioned themselves 82% above the average of their "peer group".... replacing the Dorchester, who historically commanded the price premium above anyone else....
2. Given their superior product (time will tell if service, experience etc is more superior....) - their standard product in size is in most cases larger then the average Suite of the 5 star hotels in the surroundings of The Peninsula / Downtown London.
3. RevPAR and RGI tend to get a boost by managing to yield your Suite product.... With The Peninsula Standard product outshining your suite product.... this will significantly impact competitors RevPAR and RGI.
Broader context
We believe hotels should conduct (re)positioning studies and workshops on a more frequent basis, and definitely when significant events occur (like entry of a strong brand and operator)....
Needless to say, DM us, and we can provide you the holistic picture and a concrete plan of action to combat the (new) risks....
#LocationIntelligence #SWOT SpotQuest TravelGenius Pte Ltd The Peninsula Hotels Mandarin Oriental Hotel Group Rosewood Hotel Group Belmont Dorchester Collection Bulgari Hotel Group Jumeirah Mark Wong Rolf Buehlmann The Savoy
It was so great chatting with you while enjoying our ice creams🍦 THANK YOU for joining the fun!