emc3 | Certified B Corp’s Post

🌸Happy to kick off this month of blooming with a fresh perspective! March certainly made quite the entrance for me – I found myself unexpectedly laid off just a few days before my birthday. 😅 Talk about a New Chapter, lol I took the time to process and feel all the feels (mainly celebrating my new age 🎉 lol), I've come to appreciate the overall exchange. It's given me the chance to pause, reflect, and grow. So, here are 5 valuable lessons I've learned and a few key skillsets I've further developed in my time as a Sr Manager,Creative Strategy and Production at Universal Music Group: The Juggling Act: Multi-tasking took on a whole new meaning in this role. Balancing strategy, production timelines, artist management expectations and overall maintaining creative integrity across each project and artist - that became my daily bread and butter! Team Plays: Collaboration is key, and I've embraced it wholeheartedly. Navigating various egos and creative personalities has been a challenge, but it's a journey that's only enhanced my ability to communicate and lead with grace. Exploration and Innovation: Whether collaborating with seasoned icons or nurturing emerging talents, I've made it my mission to embark on deep dives into their brands. For me, Mood-boarding has evolved into a cherished art – it's the universal language all creatives understand! Resourcefulness: With limited budgets, I've learned to leverage creativity and storytelling to reach consumers effectively. Being resourceful isn't just a skill – it's become second nature. Dependability: In a fast-paced environment where project components are often juggled by different teams, reliability is non-negotiable. Successfully launching all projects on my roster has been a testament to my dependability and dedication. Here's to embracing the unexpected, finding all the ways to smile more, and moving forward with newfound insights. I’m excited for what this new season brings and I am open to new opportunities to do more visionary work with industry-leading brands! Let’s have some fun!! 🍾 Feel free to check out my portfolio site: https://wvrkarchives.xyz/

A few interesting things to do 👇

ICYMI: On Tuesday, Front Office Sports announced our inaugural list of 𝑩𝒆𝒔𝒕 𝑽𝒆𝒏𝒖𝒆𝒔. 🏟️ Organizations across the industry submitted applications and responded to questions about their technologies, mobile app features, food options/dietary inclusivity, transportation offerings, mixed-use functionality, and overall venue design. Sports Innovation Lab analysts and venue experts then reviewed all submitted entries, identifying key initiatives and activities that aligned with the evolving demands of the modern sports fan, and the responses were scored accordingly. Attributes considered for this award process were: ➖ Novel technologies that improve and enhance the gameday experience ➖ New approaches to simplifying and speeding up the merchandise and concessions process ➖ Exciting and engaging menu items ➖ Efficient ingress, egress, and wayfinding ➖ Facilitated transportation ➖ Easy access to wireless connectivity ➖ Physical and Cybersecurity ➖ Mixed-use development opportunities ➖ Venue design features Check out the full list ⤵️ https://lnkd.in/gjPGJ_tn

When starting out in my career, I was the person who would shy away from the camera.... But now, I love the challenge of featuring in video content and presenting Bonded Agency in an effective way. Being visible online is a commitment I made when we launched the business 👉 I’m still learning and loving the process of challenging myself to constantly improve. A key focus is confidence – which doesn’t happen overnight. ➡ Confidence comes by reassuring yourself that you CAN do the things that worry you, by pushing out of your comfort zone. ➡ Next time you feel uncertain, remind yourself that the previous time wasn’t so bad! ➡ Step by step, celebrate the small wins 🥳. Over time you will overcome your fears and naturally improve. And remember, everyone gets nervous sometimes…it’s healthy and shows you care 👏. How do you overcome your fears and anxieties? I’m of the opinion that it takes work and a willingness to be uncomfortable. Sometimes we need to push ourselves to do the things we least look forward to in order to progress - and who knows, you might end up enjoying it - do you agree? ⬇ Below is the behind the scenes venue content we shot for our upcoming Future Trends in Advertising Festival at the Everyman Cinema in Èdinburgh What are your thoughts? #BondedAdFest

What to do about audience churn and declining subscriptions? John Carnwath of WolfBrown has some thoughts: About 50% of all tickets to performing arts in North America are sold to new customers. Of those, 80% to 95% don’t return to that organization the following season. That’s up significantly compared to pre-pandemic levels (historically, annual ‘churn’ has been between 60% and 80%), adding to the challenge of declining subscriptions. For most Americans, going to an arts event is highly unusual. While it’s difficult to track what portion of an organization’s annual ‘churn’ may return years or decades later, it’s quite feasible that there’s a sizable portion of your audience for whom this will be the one and only time they see your work. In fact, it might be the only live orchestra, play, or dance they ever experience. What if we focused on making once-in-a-lifetime experiences truly memorable? What if we thought about the decision to step through our doors as more akin to the decision to go skydiving than deciding which channel to watch? How would our business models and communications change if we were in the business of making lifelong memories out of exceptional experiences rather than selling subscriptions? READ MORE: https://lnkd.in/gmJzqURM @sweibelarts

Every moment in our lives is characterized by decisions. Those we make, and those we don't. Often, it's the seemingly insignificant choices that mold our journeys in the most profound ways. The choices between: 1. comfort -> challenge, 2.stagnation -> progress, 3.contemplation -> action. Each decision, no matter how small, steers the trajectory of our lives and shapes our destiny. My journey into the world of web3 and the Live Entertainment industry has been shaped by such decisions. As a founder of businesses in live entertainment, I've traversed a path from Web2 to Web3, a journey filled with challenges and triumphs and punctuated by constant learning and evolution. The world of live events and entertainment is as thrilling as it is challenging. There is an interplay of energy, creativity, and relentless innovation that makes this space an exciting hotbed of potential. But like any industry, it has its share of issues. From ticket scalping to unequal access and the dominance of a few major players, the problems are myriad and complex. But the promise of Web3 brings along a glimmer of hope. Imagine a world where the power lies in the collective, not the few. Where technology is harnessed to decentralize access, empower artists and attendees alike, and fundamentally change the way we perceive and participate in live events. That's the dream I embark upon every day. We are working tirelessly to use the power of Web3 to address the pressing challenges within the live events industry. We are committed to creating a more transparent, fair, and inclusive space where the thrill of live entertainment can be shared by all. Branding and establishing a strong identity in this field is no easy task. It requires an intricate blend of creativity, understanding of the target audience, and ability to adapt in a rapidly changing environment. But it's a challenge that invigorates us and pushes us to maximize our potential every single day. My name is Iqbal Ameer, and I'm here to share my journey, my insights, and my vision for a more equitable and innovative future for live events and entertainment. The future is Web3, and together, we can shape a bright 2024 ahead. Happy New Years.

🎨 ✏️- What a Creative start to the week! Today I had the opportunity to attend the D&AD Festival at the Southbank Centre in London. Despite the gloomy (or perhaps, to keep with the creative vein), ✨️emotively-poetic✨️ start to the day, where I lost London to the blanket of clouds (see my reel below 👀 ☁️) I had a throughly energising day. 🤎 Appreciated the inclusive representation present throughout today's Talks and Panel discussions. It really makes all the difference when you feel seen and accounted for at these events. I felt as though I belonged within this circle and valued too. 🎤 We attended a number of insightful sessions including the power and influence of a sprawling Fandom, the continuous encroach of AI & blending it with emotional marketing to be most impactful. We continue to see an emphasis on making native & platform-first, tailor made Creative Assets if Brands wish to generate the best results they can. 🔲🔺️ - Triangle/Square...Be Big, Be Bold, Be Brave with any execution in which you wish to connect with your audiences and resonate with them for a lasting impact. You wouldn't put a square jigsaw piece into a triangle slot, so why do Brands feel the same creative execution will be effective on multiple different touchpoints? We have to lean into Platform requirements, protocols and best practices in order to thrive and gain that vastly sought after media effectiveness we all wish to see at the end of any project. 💯 🌟 💫 🍃 There was an emphasis on the importance of creative spaces, book nooks, mindfulness and music in order to reset and let that creative juice flow. Only with a real recharge and reset can any one of us do our optimal work. 📚 And of course, being right next to Foyles (W&G Foyle Ltd) on Southbank, I couldn't resist a quick trip in. To escape the rain mainly 😅 and to add a few books to my collection too. Love a good mental reset and especially when that means I get to be in the thick of my favourite city, watching the world go by, feeling inspired by every turn. ❤️ ✨️ ✏️- I've always wished to attend a D&AD event and feel extremely grateful to have done so today. 🌟 #RadsOnAds #CreativeMarketing #Marketing #Creativity #BetterTogether

🌞 Embrace the Summer Vibes: Ignite Your Audience this Season! 🚀 As the sun shines brighter and days grow longer, summer presents a golden opportunity to connect with your audience in impactful ways. Here's why summer is the perfect time to ignite your brand: 1️⃣ Outdoor Adventures: Take advantage of the warm weather and outdoor activities. Plan engaging experiential events or activations in parks, beaches, or outdoor venues to capture attention and create lasting memories. 2️⃣ Festive Energy: Summer brings a festive spirit with celebrations like music festivals, food fairs, and sports events. Align your brand with these occasions through sponsorships, partnerships, or themed campaigns to tap into the excitement. 3️⃣ Refreshed Mindsets: People are often in a more relaxed and adventurous mindset during summer. Leverage this positivity by launching innovative campaigns, promotions, or product launches that resonate with their summer vibes. 4️⃣ Seasonal Offers: Offer summer-exclusive deals, discounts, or limited-time promotions to entice customers. Create urgency and excitement around your offerings to drive sales and boost brand loyalty. Don't let the summer heat go to waste! Seize this vibrant season to engage, inspire, and ignite your audience, setting the stage for a successful journey ahead. ☀️🌴 #SummerMarketing #Audience #Engagement #Brand #Festival #SummerEvents

Summer, summer, summertime! Time to sit back and unwind. If you didn't catch that song reference, it's a classic from DJ Jazzy Jeff & The Fresh Prince. Who’s with me? Anyways... New season means fresh energy and more ideas! Summertime for me usually involves a lot of reflection and refreshing my strategies. And while I know most of you are probably grinding rather than unwinding this summer... Here are some ways to make the most of the summer season for your ecommerce business: Tailor your offerings: Match the summer vibe. Think about what your customers might need this season (this doesn't apply only to clothing and accessories—consider seasonal needs in any product category). Refresh your website: An updated look can attract more visitors. Don’t be afraid to experiment with new designs and features. Use social media: Connect with your customers by sharing behind-the-scenes content, upcoming stuff, and what people want to hear and see. Remember, people love to connect with the person behind the brand. Ultimately, the goal is to stay vibrant and engaged. Alright, headed back to Fresh Prince and enjoying the summer vibes. #summertime #ecommercewebsites #webdesigner #summer2024 #ecommercetips #shopifyexpert

If you're on social media, you know aesthetic dinner parties started trending a couple years and are stilllll living rent free in everybody's minds. I'm excited to share a venture I've been working on at MARISTI Creative— using brands and spaces as platforms for social good, putting the community first through experiences that matter. In June, we launched a series of Third Culture dinner parties in NYC. As a Third Culture creative (half Argentinian, half Indian), I intended to see how authentic cultural exchange resonated with our diverse community. We've been doing similar versions of this in Milan, Mallorca, New York, and Barcelona for the past couple years. Each project's deliverables varied, but the intention to use the brand's leverage and influence for community is always there. As Creative Director, I pitched, directed, and produced. One for a farm to table restaurant in Barcelona, one for Adobe in Milan, all strategizing with my team to enhance marketing efforts. The result? Sold-out pop ups that not only helped boost the brand / space's success but also made room for inspiring conversations and deepened connections among attendees. Multicultural creatives know how to tap into our community and reclaim and redefine that digital / physical spaces with intention. Being Gen Z also helps, because we also know how to take adorable recap vids that grew socials well over 1M impressions and grew an insane a global invite / mailing list. Here’s to creating impactful experiences that matter. Check out our recent projects at maristi.com Are you a brand or space that wants help using their influence for social good? Say hi at maya@maristi.com 🍷🌏💫 #BrandExperiences #Experiential #DinnerParty #CommunityBuilding #NYC